When RyanCap opened the doors of Ryvalmedia Sydney in July 2022, the move positioned the media and communications agency, which already had offices in Melbourne and Brisbane, as the fastest-growing digital agency in the country. Fast-forward 18 months, and Ryvalmedia Sydney is living up to the hype with a record of solid growth in staff, clients and billings. Looking…
If you’re a marketing professional with in-demand skills, you’ll likely at one point or another have pondered what’s better – agency side or client side. Each path comes with its own set of pros and cons, and understanding the nuances is pretty important for making an informed decision. Below, we will explore some of those…
As you can see from many of the jobs on this site, digital marketing skills can be your ticket to a very fulfilling and secure career. The fact is, EVERY business needs to lean on digital marketing to find customers. So, whether you’re a new industry entrant looking to increase your career prospects, an existing…
Sky News Australia’s new weekly show The Jury is set to be produced at Gravity Media’s Production Centre in Sydney, as confirmed by Australian News Channel (operator of Sky News Australia) and Gravity Media Australia. The Jury, hosted by Sky News Australia presenter Danica De Giorgio, will be a ten-week series premiering on Sunday 4 February at 8.00pm…
SCA has launched a two-year partnership with Endometriosis Australia and Cancer Council as part of its charity program, SCA Embrace. SCA Embrace, launched in 2016, is committed to corporate social responsibility and sees two charities provided with in-kind advertising campaigns, strategic support, and consumer insights across SCA’s radio, digital and television channels. The network’s staff will also be encouraged to be…
Programmatic advertising is a revolutionary approach to buying and selling ad space in real-time, using automated processes. The method leverages data and algorithms to streamline the ad-buying process, making it more efficient and targeted. As the digital landscape continues to evolve, programmatic advertising has become a cornerstone of successful digital marketing campaigns. The iab, an…
The Outdoor Media Association (OMA) have welcomed Revolution360 and Wrappr to the association. Revolution360 is a national Out of Home media owner that specialises in street poster, wall mural and experiential advertising. Josh Fitzgerald, Revolution360’s national sales director, said joining the OMA and MOVE, the audience measurement currency for OOH media, will give legitimacy to its…
Regional media body, Boomtown, has announced the start date of its regional media education series for 2024 will be 10am AEDT on Thursday, February 29. The masterclass will be a free 90-minute industrywide webinar accessible nationwide, delving into regional media planning, sharing insights from successful campaigns. Representing 9.6 million regional Australians, Boomtown has grown steadily amid the pandemic. With regional Australians now…
The Media Federation of Australia (MFA) is expanding its foundation digital training course, MFA Digital Foundations, to all clients and professionals from non-member agencies and businesses in a bid to advance the digital skills of the industry. The course was previously only open to employees of MFA member agencies, clients of member agencies and media owner professionals, but…
Have you seen a few job ads mentioning the word ‘programmatic’ and are you wondering what that means? At its core, programmatic advertising refers to the automated buying and selling of digital ads. It leverages technology and data to streamline the ad-buying process, making it more efficient and targeted. Instead of traditional ad-buying methods involving…
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