At Mediaweek, we spend all day, every day, writing about the media and advertising industry, and it is therefore impossible to ignore the groundswell around diversity, equity and inclusion that dominates most industry conversations. True inclusion means removing the barriers – all of them. Mediaweek’s Next of The Best Awards are no exception. Age should not…
LADbible Group and Val Morgan Digital have signed a five-year commercial partnership that will see LADbible Group’s commercial offering expand in the Australian and New Zealand markets. This comes after a spokesperson from LADbible spokesperson told Mediaweek last month the group was in “discussions with a number of strategic partners to continue our commercial business in Australia” after denying…
If you’re new to Advertising and Media, here’s a short sharp overview of some of the key considerations for any campaign. Creative and Media Advertising Agencies: Media Channels: Ad Campaign Development: Data and Analytics: Regulation and Ethics: Benefits to Consumers: Benefits to the Economy: Benefits to Brands: While the advertising and media industry has numerous…
In the ever-evolving landscape of the digital age, staying relevant and acquiring new skills is crucial for career success. Recognising this need, Google has stepped up to the plate by offering a plethora of free courses covering various digital and career-oriented domains. These courses cater to a wide audience, from beginners seeking foundational knowledge to…
Created in collaboration with Cocogun, Are Media has launched a new ad campaign to capitalise on the increased time people spend with magazines over the summer months. The Come On, Switch Off campaign will run across print, out of home, digital and social media, and encourages people to escape with a magazine. The development of the campaign was…
QMS is lending its support for a second consecutive year to the 86th Vision Australia Carols by Candlelight, presented by AAMI, as a key media partner. The digital outdoor company will be showcasing Vision Australia’s campaign across its digital large format and 7-Eleven networks to help raise awareness, increase ticket sales and generate much-needed donations for children and…
Collaboration is the catalyst for creating good work. Whether it’s relationships with your clients, reps, or coworkers, in an industry as dynamic and competitive as advertising, collaboration is a key driver of success. Outside of the many talented Legends & Superstars, the best part of the Mediaweek Academy, was meeting others attending, most who were…
Swinburne University of Technology, based in Melbourne, has an international reputation for quality research that connects science and technology with business and the community. Our standing in prestigious world academic ranking lists reflects our commitment to high-quality teaching and research and graduate outcomes. Some of these rankings and ratings include: Media, communications & advertising Swinburne…
In an ever evolving and competitive industry, the infusion of fresh perspectives and innovative ideas are an invaluable resource to the market. Initiatives such as the Advertising Capstone Challenge (ACC) not only encourage creativity but also provide critical skills to the next generation. The initiative provides Advertising students from universities across Australia & New Zealand—Swinburne University of…
In a world where challenges often can’t be avoided, UnLtd fulfils a vital role: connecting the media, marketing, and creative industry with charities dedicated to supporting at-risk children and young people. At its core, UnLtd is a social purpose organisation with a resounding mission—to ensure that every young person has the opportunity to fulfil their…
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