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Bastion has appointed Cheuk Chiang as its new CEO for Australia and New Zealand. Chiang moves from his position as APAC CEO for Dentsu Creative. In the new role at the integrated marketing and communications agency, Chiang will be responsible for driving business expansion, and have operational as well as P&L responsibility across Bastion’s AUNZ business. His appointment follows Bastion’s March acquisition of…

A very popular course for marketers looking to significantly boost their skills, credibility and career prospects is the Mark Ritson Mini MBA program. More than 25,000 alumni, since 2016, have already discovered how this program can transform them into more effective and inspired marketers so perhaps, depending on where you are in your career, it’s…

Australia is a “blueprint” for the global Paramount business, which is why it’s one of the first markets to launch a Paramount+ ad tier, according to president of international markets, advertising sales, Lee Sears. Local chief sales officer Rod Prosser believes that ahead of the June introduction of the ad tier, he’s the “most excited I’ve ever been” in…

Mediahub has appointed Linda Fagerlund to the newly-created role of chief strategy officer across Australia and New Zealand, reuniting her with reuniting her with former Carat boss Sue Squillace. Fagerlund will oversee Mediahub’s trans-Tasman strategic team, and join the Mediabrands agency’s senior leadership team. Fagerlund joins Mediahub after almost four years at dentsu. For the past two years, she…

Leading digital outdoor media company QMS is proud to announce the launch this week of its Paris 2024 Digital Screen Network supporting both the Olympic and Paralympic Games. Launching with Allianz, Stan, Toyota Australia and Patties Food Group as its first partners, the ground-breaking, audience-informed digital out of home (DOOH) network will showcase Olympic and…

Carat Victoria has retained the media account for Beacon Lighting, continuing its six-year-long relationship with the retailer.  The dentsu agency will be responsible for all paid media strategy, planning and buying, including brand, performance and programmatic. Carat first won the Beacon Lighting account in 2018 before expanding the relationship in 2021. The partnership will now extend for…

“We’ve always been a content company that has inspired,” Are Media’s head of affiliate partnerships and business development, Lauren Leisk, tells Mediaweek. In an industry that thrives on relationships, Are Media has been pushing its content commerce strategy, using it to guide decisions about everything from the ad sales strategy, to the people the company is hiring….

Free TV today called for a serious rethink of the findings of the Senate Environment and Communications Legislation Committee’s inquiry into new laws to keep sport free on TV and make sure local Australian TV services are easy to find. Responding to the Committee’s report, Bridget Fair, Free TV CEO, said “Overall the Committee recommendations…

The advertising jobs market and the skills that organisations require ebb and flow depending on a range of factors. Advertising spend is heavily influenced by economic factors e.g. advertisers nervous about interest rates rises may reduce their budgets and switch from building their brand on TV to more tactical sales generating digital activities. To ensure…

Integrating artificial intelligence (AI) into marketing strategies and day-to-day digital marketing jobs has become more than just a trend—it’s a necessity. AI’s ability to process vast amounts of data, identify patterns, and predict outcomes has revolutionised how businesses engage with their audience, optimise campaigns, and drive results. In this article, we’ll delve into the ways…