Anyone working in advertising, marketing or media knows how quickly things evolve where data, digital marketing, and targeted advertising are concerned. Keeping knowledge and skills up to date is essential to making good decisions, maximising budget and in general, ensuring you can bring expertise to every situation. There are several organisations in the market here in Australia offering courses that can help you boost your advertising career. Some courses we’ve covered already include Hubspot, iab, IMAA Academy, Mark Ritson’s MBA, MFA Digital Foundations, and Neil Patels training programs. Another course provider well worth your time investigating is The Association for Data-driven Marketing and Advertising aka ADMA. ADMA courses are designed to provide professionals with the skills and knowledge needed to thrive in the data-driven, advertising and marketing landscape.

A little about ADMA

According to their website: “The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today’s marketing industry. The largest marketing and advertising association in Australia, ADMA represents over 600 brands including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.”

Education for all levels

ADMA has adopted a leadership role in championing data-driven practices for over two decades and they’ve developed a comprehensive suite of courses catering to professionals at every stage of their advertising and marketing career journey. Whether you’re a seasoned marketer looking to refine your skills or a newcomer eager to make yourself more marketable, ADMA has something for everyone.

A glance at their website shows 25 courses available in topics such as:

• customer experience
• digital marketing
• email marketing
• social media strategy
• conversion optimisation
• copywriting
• customer retention
• content marketing
• privacy
• behavioural economics
• customer journey
• paid search
• search engine optimisation
• data analysis, and
• personalisation and automation

You can sort courses by:

• Foundational
• Implementing
• Developing
• Advanced
• Expert

Why Choose ADMA?

When you take a course with ADMA, you’ll learn directly from leading data-driven marketing practitioners and some of Australia’s top 50 CMOs – taking lessons from real-world scenarios and turning them into instantly applicable skills. Top industry experts lead you through world-class marketing education to help you keep your career on track and courses are taught using the latest digital technology ensuring you an interactive and enjoyable learning environment.  You’ll benefit from;

Industry Expertise: ADMA boasts a roster of seasoned industry professionals as instructors, ensuring that course content remains relevant, practical, and up-to-date with the latest industry trends.

Flexible Learning Options: Whether you prefer self-paced online modules or interactive classroom sessions, ADMA offers flexible learning options to accommodate diverse learning styles and schedules.

Recognised Credentials: Completion of ADMA courses comes with the added benefit of industry-recognised certifications, enhancing your credibility and marketability in the job market.

Networking Opportunities: Beyond formal education, ADMA provides ample opportunities for networking and knowledge-sharing, connecting learners with peers and industry leaders through workshops, seminars, and networking events.

So, whether you’re looking to sharpen your skills, explore new branches of your career, or stay ahead of industry trends, ADMA’s courses are a great place to start. To find out more, head to https://www.adma.com.au/iq/courses.