Anyone working in advertising, marketing or media knows how quickly things evolve where data, digital marketing, and targeted advertising are concerned. Keeping knowledge and skills up to date is essential to making good decisions, maximising budget and in general, ensuring you can bring expertise to every situation. There are several organisations in the market here…

A very popular course for marketers looking to significantly boost their skills, credibility and career prospects is the Mark Ritson Mini MBA program. More than 25,000 alumni, since 2016, have already discovered how this program can transform them into more effective and inspired marketers so perhaps, depending on where you are in your career, it’s…

The advertising jobs market and the skills that organisations require ebb and flow depending on a range of factors. Advertising spend is heavily influenced by economic factors e.g. advertisers nervous about interest rates rises may reduce their budgets and switch from building their brand on TV to more tactical sales generating digital activities. To ensure…

Integrating artificial intelligence (AI) into marketing strategies and day-to-day digital marketing jobs has become more than just a trend—it’s a necessity. AI’s ability to process vast amounts of data, identify patterns, and predict outcomes has revolutionised how businesses engage with their audience, optimise campaigns, and drive results. In this article, we’ll delve into the ways…

HubSpot is a leading customer relationship management (CRM) platform that provides a suite of tools for marketing, sales, customer service, and content management. Around the world, Hubspot have 205,000 clients using their products in 135 countries!! Hubspot is renowned for its inbound marketing methodology, which focuses on attracting, engaging, and delighting customers to grow a…

If you’re interested in a media or advertising career, there are many paths you can take to get noticed by employers. Every day we talk to people in the industry at junior and senior levels and everyone’s path in the industry is so different. If you’re passionate about it, here are some steps you can…

The Advertising and Media industry can be a fun, dynamic and lucrative place to work especially when you find an employer and a job that aligns with your values, skills and aspirations. It can be a game-changer for your career. And that’s what we’re here for – we want to contribute to your success! Whether…

As you can see from many of the jobs on this site, digital marketing skills can be your ticket to a very fulfilling and secure career. The fact is, EVERY business needs to lean on digital marketing to find customers. So, whether you’re a new industry entrant looking to increase your career prospects, an existing…

Programmatic advertising is a revolutionary approach to buying and selling ad space in real-time, using automated processes. The method leverages data and algorithms to streamline the ad-buying process, making it more efficient and targeted. As the digital landscape continues to evolve, programmatic advertising has become a cornerstone of successful digital marketing campaigns. The iab, an…