UnLtd has partnered with DeadlyScience and Tonic Media Network’s Aboriginal Health Television (AHTV) to raise awareness of DeadlyScience’s mission to create STEM equity for Aboriginal and Torres Strait Islanders.
The partnership kicks off during National Science Week, 10 – 18 August, with a series of educational content pieces for AHTV series, The Yarn, featuring scientists and DeadlyScience’s Founder and CEO, Corey Tutt OAM.
The content will be featured on the AHTV network of 230+ screens located inside Aboriginal Medical Services (AMS) across Australia’s urban, regional, and remote communities, as well as amplified by DeadlyScience across their owned channels.
AHTV’s partnership manager, Isabelle Docker, a Wiradjuri woman and a recent graduate from Sydney’s University of Technology, said of the partnership: “Teaming up with Deadly Science is essential for AHTV. Our missions are aligned in connecting and encouraging mob through the use of story telling and education and empowering young mob all over Australia in Science, our History, the Environment and Health.
“It’s critical that we educate the kids in our communities that our people were the first scientists and doctors, allowing them to see themselves in these new spaces, with the aim to inspire learning about STEM and Medicine.”
The partnership will work to amplify the voice of DeadlyScience into Communities via Aboriginal Health TV with education, storytelling, and key opportunities for school and student engagement. AHTV will also be supporting DeadlyScience initiatives throughout the year through fundraising and awareness driving via their broader network, corporate partners and team.
Tara Van Toorn, marketing officer at DeadlyScience said: “This partnership perfectly aligns with our goals, vision, and the impact we aim to achieve. We have already kicked off a number of collaborative projects that will help us get our message across in the community thanks to the reach of Tonic and AHTV.”
Jade Harley, director of partnerships at UnLtd added: “When we find such a strong value alignment and shared mission between our partners, we really see the magic happen, which is already evident between Tonic/AHTV and DeadlyScience”.
Article published on Mediaweek 12th August 24
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