The Media Store has appointed Phillip Brook as its financial controller.

Brook brings 35 years of experience in media, creative and technology businesses to his new role with the independent media agency.

He was most recently in Singapore, as commercial director at Wunderman Thompson and, prior to that, was the chief financial officer at OMG Singapore.

Stephen Leeds, CEO of The Media Store, welcomed Brook to the team. He said: “His extraordinary level of experience and admired reputation globally speaks to the talent our brand is attracting and we can’t wait to solidify our new business growth together in 2024 and beyond.”

Brook said he was looking to make the move from the big agency networks to a growing independent. “I have stayed in touch with Stephen over the years, and now, having also met Jacquie (Alley, chief operating officer), the values alignment is there.”

Brook’s appointment follows several new client wins for The Media Store during 2023, including Travel Texas, Cure Cancer, About Time We Met and ZircoDATA.

The ZircoDATA account is the first standalone performance win for the independent media agency, which manages its other clients’ search accounts within a broader cross-channel mix.

At the time, Daniel Minichiello, Zircodata sales and marketing group director, said The Media Store was a standout agency throughout the process and understood the business beyond search engine marketing (SEM).
“They challenged us to think differently with their search innovation being unparalleled. Their performance team are not only experts in their craft but incredibly likeable and agile, onboarding our accounts within weeks,” Minichiello added.
The Media Store also released its report exploring how brands and agencies need to embrace and leverage AI to elevate their offering and deliver enhanced value to consumers.
The Utopia vs Dystopia: The AI Evolution report, is focused on how brands can navigate AI’s dystopia/utopia balance, and how AI is already being harnessed within media agencies.

This article first appeared on Mediaweek on the 18th of January 2024.


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