The Media Store has appointed Nick Hayes to the role of head of digital, further strengthening its senior leadership team.
Hayes joins the independently owned media agency with 15 years of digital media experience, most recently as group head of strategy at Russell Curtis and Janes Media Advertising.
Hayes has experience working on both the client and agency side in digital roles. He was digital strategy lead at RCJ’s LeapFrogger agency, client partner and digital director at iProspect. In addition, he has held marketing and digital roles at Carlton Football Club, Ticketmaster, the Australian Football League, and the Melbourne Symphony Orchestra.
During his career, Hayes has been responsible for developing, executing, and measuring the effectiveness of multi-channel digital campaigns across social, paid search, and programmatic.
“We are excited to welcome Nick to the team,” The Media Store CEO, Stephen Leeds said. “He brings the enviable mix of digital strategy, platform expertise, people management, and innovative product development ambitions to the agency, as well as marketing experience.
“His expertise rounds out our senior team as we continue to provide best-in-class, cross-channel media solutions to deliver to current and future clients’ business objectives.”
Hayes said of his new role: “I’m energised by The Media Store’s ambition for growth and how they’re planning for it, investing in the people and tools to evolve clients and win new business.”
This senior appointment follows several new client wins for The Media Store during 2024, including the Melbourne Royal Show earlier this year.
The agency’s remit includes media strategy, planning, and buying across all channels as well as partnership and contra management.
At the time, Leeds said: “The Melbourne Royal Show is anchored in what Melbourne does best as an events city. We look forward to defending its premium position as one of the best family events of the year through proven media channels, as well as growing the show’s appeal to a whole new range of audiences through a reimagined media ecosystem.”
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