Marketing Manager

Marketing Manager

Permanent Role
Melbourne Based
Hybrid Ways of Working
We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

CampaignAgent is REA’s market-leading campaign funding and pay-later solution for real estate agents and vendors. As the market matures and regulatory expectations increase, CampaignAgent is evolving from a high-growth product into a scaled, durable platform. This next phase requires clearer brand positioning, sharper go-to-market execution, and stronger lifecycle marketing capability. The Marketing Manager is responsible for how CampaignAgent shows up in the market — to agents, vendors, and internal REA stakeholders. This role owns the end-to-end marketing strategy for CampaignAgent, spanning brand, demand generation, lifecycle marketing, and distribution expansion. It is a hands-on, outcome-driven role that works closely with Product, Sales, Customer, Legal and the broader REA Marketing organisation.

What the role is all about

• Brand & positioning
  Own the CampaignAgent brand and ensure consistency across all agent-facing and vendor-facing channels
  Develop and maintain CampaignAgent brand assets, messaging frameworks and collateral
  Ensure CampaignAgent’s positioning is clear, differentiated and aligned with REA brand standards
• Demand generation & MQL ownership
  Be accountable for marketing-sourced MQLs, with a focus on quality and conversion
  Design and execute demand generation programs across events, content, social and partner channels
  Work closely with Sales and Customer teams to ensure strong lead handover and feedback loops
• Marketing strategy, planning & budget
  Own the CampaignAgent marketing strategy and annual plan
  Develop and manage a rolling calendar of campaigns and events
  Own the marketing budget, tracking ROI and reallocating spend based on performance
  Use insights and performance data to continuously refine strategy and execution
• Distribution expansion (B2B → B2C)
  Lead the expansion of CampaignAgent’s distribution model from agent-led only to include direct-to-consumer (vendor) capability
  Leverage internal REA relationships to access and test CampaignAgent on REA surfaces
  Partner with Product, Legal and Compliance to ensure B2C activity is scalable and regulator-ready
• Lifecycle marketing & commercial optimization
  Build and evolve CampaignAgent’s lifecycle marketing capability
  Design journeys that drive increased product adoption, repeat usage and uptake of key features (e.g. pay-later options)
  Optimise funnels using data to improve customer outcomes and commercial performance
• Marketing automation & HubSpot
  Serve as CampaignAgent’s HubSpot centre of excellence — owning platform governance, naming conventions, folder structure, and quarterly workflow audits to maintain a clean, scalable portal
  Own all marketing automation flows end-to-end, including enrollment triggers, branching logic, unenrollment rules, and workflow documentation — ensuring every automation is purposeful, tested, and maintained
  Build and execute campaign logic across the full customer lifecycle — from agent onboarding and lead nurture sequences through to MQL hand-off, re-engagement, and retention campaigns — using HubSpot’s workflow, sequencing, and segmentation tools
  Manage contact lifecycle stage progression in HubSpot — defining and automating stage transitions (subscriber, lead, MQL, SQL, customer) to ensure the right content reaches the right contact at the right time
  Configure and maintain lead scoring models in HubSpot, using behavioural and demographic signals to surface sales-ready contacts and improve MQL quality and conversion rates
  Maintain HubSpot CRM data quality through automated property formatting, contact deduplication, and segmentation hygiene — ensuring reliable data underpins all campaign targeting and reporting
  Build and analyse HubSpot campaign performance dashboards, tracking open rates, click-throughs, lead conversion, and funnel velocity to drive continuous improvement across all automated programs

What we’re after

• 6–10+ years’ experience in marketing roles across B2B, B2C or marketplace businesses
• Proven experience owning brand, campaigns and demand generation end-to-end
• Strong understanding of lifecycle marketing and funnel optimisation
• Experience working cross-functionally with Product, Sales and Customer teams
• Experience in regulated or high-trust environments (fintech, financial services or proptech desirable)

Ways of working

• Commercially minded and outcome-focused
• Strong project management skills and ability to manage multiple initiatives in parallel
• Data-literate and comfortable using insights to guide decisions
• Comfortable operating with autonomy while building strong stakeholder relationships
• Pragmatic, adaptable and resilient in a scaling business

Why this role matters

CampaignAgent is entering its next phase — from growth to scale. This role ensures our brand is trusted and differentiated, demand generation is intentional and measurable, lifecycle marketing drives real commercial outcomes, and we fully leverage REA’s ecosystem as we expand distribution.

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. Some of our Perks & Benefits include:
A hybrid and flexible approach to working
Flexible leave options including, birthday leave and purchase additional leave
Flexible parental leave offering for primary and secondary carers
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood
Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!

#LI-HYBRID
We are an Australian-based digital media company with a passion for real estate. Our leading brand is Australia’s biggest property resource, realestate.com.au. We also operate the number one commercial property site, realcommercial.com.au, and have businesses that help property developers and other brands advertise with us. Whilst we live in Australia, we’ve also got ventures in Asia and North America, and have the vision of expanding our footprint further. Everything we do is driven by our purpose to ‘change the way the world experiences property’ – from product innovation to our international investments.