Trade Marketing Manager, Hong Kong & Macau

Key Responsibilities

Trade Marketing Strategy & Planning
Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectives
Plan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and events

Performance Analysis & Insights
Analyze retail performance data to generate actionable insights and recommend optimization plans
Continuously track campaign effectiveness and refine strategies to maximize ROI

Retail & Commercial partnerships
Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore execution
Maintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in execution

Budget Management
Manage budgets effectively, ensuring optimal allocation of resources
Oversee vendor relationships to ensure quality, cost efficiency, and timely delivery

Visual Merchandising & POSM Development
Develop and implement innovative soft merchandising solutions for product launches and seasonal campaigns (e.g., POSM, in-store displays, digital screens)
Ensure all in-store executions align with brand guidelines, tone, and positioning

Retail Excellence & Store Support
Conduct regular store visits to audit visual merchandising standards and provide coaching to frontline teams
Ensure consistent and high-quality execution across all retail touchpoints

Reporting Relationships

This role reports into the Head of Marketing & PR, Hong Kong & Macau

Key Selection Criteria

• Bachelor’s degree or above
• 7 years’ Trade Marketing experience in Luxury, Cosmetics industry is preferred
• Open-minded, self-motivated, work independently, strong ownership and execution
• Outstanding communication and negotiation skills
• Fluent in oral and written English & Chinese
• Good data analysis capability
• Excellent Microsoft skill on PPT, Excel