Assistant Vice President/Senior Associate, Marketing (Private Banking)

Business Function

Group Marketing & Communications (GM&C) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Principal Responsibilities

Digital Marketing Strategy & Execution

Develop and execute a comprehensive digital strategy aligned with overall private banking business objectives and brand positioning in order to build brand awareness, engage target audiences, and drive client acquisition. Oversee all aspects of digital marketing campaigns, including SEO/SEM, content marketing, email marketing, social media marketing etc. Lead the creation and curation of high-quality, relevant, and engaging digital content tailored for a sophisticated private banking audience. Identify new digital channels and opportunities to reach and engage target audiences effectively. Manage and optimize content across various digital marketing channels and social media platforms.

Performance Marketing

Utilize data-driven insights to manage budgets, target audiences, conversion and continuously refine amplification strategies across paid digital channels. Provide actionable insights and recommendations to optimize amplification performance, improve conversion, and achieve business goals. Work closely with business segments to ensure business impact.

Award Pitching & Brand Recognition

Identify and evaluate relevant industry awards and recognition opportunities for DBS Private Bank. Lead the end-to-end award submission process, including crafting compelling narratives, collating supporting documentation, and collaborating with regional and internal stakeholders. Amplify DBS's achievements and thought leadership to enhance brand reputation and further position DBS Private Bank as a leading private bank globally.

Requirements

• Minimum of 8 years of experience in marketing, with at least 3 years in the financial services industry, preferably private banking or wealth management.
• Experience with award pitching and securing industry recognition is highly desirable.
• Proven track record of successful planning, executing, and optimizing digital marketing campaigns that drive measurable results (e.g., lead generation, client acquisition, engagement).
• Proactive, results-oriented, and a self-starter with a strong sense of ownership.
• Ability to think strategically while also being hands-on in execution.
• Fluent in English and Cantonese/Mandarin (both written and spoken) is highly preferred given the regional focus.

Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements. We regret only shortlisted candidates will be notified.

Location: The Center Job: Marketing and Communications Schedule: Regular Employee Status: Full time DBS is more than a bank — we're shaping the future of finance and communities. With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.