The Outdoor Media Association (OMA) has announced the finalists for the 2024 OMA Creative Awards, celebrating outstanding creativity across six categories.  

Judged by an exceptional panel of senior creatives, marketers, media leaders and industry experts – the inaugural awards drew a remarkable number of entries, far exceeding expectations in its first year.  

Finalists – 2024 OMA Creative Awards  

Best Classic Campaign

Campaign: Black Friday Sale 

Advertiser: Kitchen Warehouse 

Agency: Special Group 

Campaign: From Space to Your Place 

Advertiser: Telstra 

Agency: +61 

Campaign: Welcome to Melbourne 
Advertiser: Specsavers ANZ 

Creative: Special Group 

Best Digital or Programmatic Campaign

Campaign: Billboard Breakthroughs 

Advertiser: NIB 

Creative: Dentsu Creative 

Campaign: Storm Season 

Advertiser: Suncorp Insurance 

Creative: ArtBot 

Best Innovation or Sustainability Campaign

Campaign: The Fall Guy – Death-Defying Live Action Billboard 

Advertiser: Universal Pictures 

Creative: Universal Pictures 

Campaign: Healthier Ways 

Advertiser: Zespri Kiwifruits 

Creative: Dentsu Creative 

Best Small Format Campaign

Campaign: Ban the Burn 

Advertiser: Ocean Spray 

Creative: The Reactor 

Campaign: Banana Gym Pass 

Advertiser: Australian Bananas/Hort Innovation 

Creative: Thinkerbell 

Best Multi-Format Campaign

Campaign: Black Friday Sale 

Advertiser: Kitchen Warehouse 

Creative: Special Group 

Campaign: Welcome to Melbourne 

Advertiser: Specsavers ANZ 

Creative: Special Group 

Best Special Build Campaign

Campaign: Holiday Special Builds 

Advertiser: Amazon XCM 

Creative: Amazon & MBCS 

Campaign: Black Friday Sale 

Advertiser: Kitchen Warehouse 

Creative: Special Group 

  

Elizabeth McIntyre, CEO of the OMA, said: “The response to the first-ever OMA Creative Awards has been outstanding – the volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia. The diversity and quality of the submissions from creative and media agencies, our members and marketers alike are a testament to the powerful role outdoor plays across the advertising ecosystem.”  

“We’re incredibly grateful to our inaugural jury – highly-respected leaders in creativity, marketing and media – for their generosity, expertise and support in helping us bring these awards to life. Their involvement not only raises the bar and sets the creative benchmark for these awards in years to come but reinforces the critical role creativity plays in delivering outstanding and effective outdoor campaigns.”  

Winners will be announced at an exclusive French-themed lunch for finalists, judges and media at the Sofitel Sydney Wentworth on Friday 4 April. The event will also reveal the prestigious Grand Prix-winning campaign, with the lead creative team awarded a trip to the Cannes Lions Festival of Creativity in June.  

More information about the awards is available at: oma.org.au/creativeawards  

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