Outdoor Media Association

Outdoor Media Association

The OMA is the peak industry body representing companies that display advertisements, own signs, and provide services to the industry. OOH is advertising for products and services that you see outside the home, on a variety of signs, across various locations.

  • Website www.oma.org.au
  • Company Size 11-50
  • Primary Location Sydney, NSW
  • Categories Billboards & Outdoor, Industry Body

Overview

The Outdoor Media Association (OMA) is the leading voice on Out of Home (OOH) advertising in Australia.

The OMA is the peak industry body that represents companies that display advertisements, own signs, and provide services to the industry. OOH is advertising for products and services that you see outside the home, on a variety of signs, across various locations.

The OMA exists to promote the creative potential of the OOH channel to advertisers and agencies, and to build a more sustainable industry for its members by developing constructive relationships with government and stakeholders.

We provide leadership on policy, communication, innovation, regulation and growth for the OOH industry. Our representation to government, media agencies and advertisers is non-commercial and bipartisan.

It is the OMA’s mission to support sustained industry growth and highlight industry contribution to the economy and community. We do this by being the key resource for showcasing the best of OOH, providing fact-based information about OOH effectiveness, and supporting our stakeholders in key strategic areas, with a particular focus on effective self-regulation.

By connecting government, business, and people, we believe we can enable the industry to achieve its vision of being the #1 ‘always on’ place.

About our team

We are a small dynamic team of specialists who work together to provide audience measurement, marketing, policy, government relations and other services to our members.

Members of the OMA include the major outdoor advertising companies companies like JCDecaux, oOh!media and QMS Media as well as a series of members who provide support services to our members and members who own some of the major assets like Transport for NSW and Telstra.

Sitting alongside the OMA is also MOVE (Measurement of Outdoor Visibility and Exposure) the Audience Measurement System used by the OMA members. MOVE is a separate entity but shares the CEO, staff and offices with the OMA.

Elizabeth McIntyre, CEO
In today’s highly competitive and disruptive market, there is more focus on being sustainable and achieving growth. That’s where marketers’ strength comes into full force.
Elizabeth McIntyre, CEO

Innovation

Building the MOVE audience measurement system from 2005–2010 was a herculean task undertaken by the Outdoor industry. As the industry evolved, so has MOVE, with the imminent launch of MOVE2 in mid-2024. The evolution from MOVE to MOVE2 was made to account for the measurement of digital audiences, as well as to fill the gaps that MOVE didn’t have the capacity for; regional audiences and place-based audiences and to provide these audiences in a more granular way that allows for monthly and seasonal variations, as well as hourly movements.

Recently, the OMA has launched OASIS (Outdoor Advertising Standardised Integrated System), which is a new tool that automates the Insertion Order (IO) and streamlines the distribution of campaign booking information between Media Owners, Agencies and Third-Party Verification Companies. It is a central platform for OOH and a point of truth for campaign booking data, for verification and to create ease in tracking historical campaign booking information. OMA Members will share IOs through OASIS from August 2023.

The IO is part of the OOH Industry Standards which were developed by the OMA and the MFA Outdoor Futures Council (OFC) to make buying and using OOH advertising easier.

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Marketing Lead
Full-time
Sydney, NSW
08 Feb - 09 Mar
If you are a dynamic marketing leader with a passion for elevating industries, fostering collaboration, and driving strategic initiatives, we invite you to apply. Be a key player in the exciting launch of MOVE2 and shape the future of the outdoor media industry! This is a Hybrid role.