Coles 360 has announced a new partnership with Qsic, a leading audio retail media platform, to bring AI-driven in-store audio to Coles Liquor stores, offering supplier brands an innovative way to connect with customers.
Qsic’s advanced platform will leverage Coles Liquor’s data, including transactional data, loyalty insights and stock inventory to optimise the in-store audio experience. By analysing product demand cycles, Qsic dynamically places advertisements during peak demand periods to maximise performance and revenue growth.
Our pioneering audio platform extends Coles 360’s reach into the in-store environment, delivering highly relevant and localised ads at the point of purchase, while also enhancing the overall shopping experience. Retail partners using Qsic have seen an average sales quantity increase of 11%+ and a sales lift of 14%+; this is also not the ceiling by any means. By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement, and minimise wasted ad spend. These capabilities are truly game-changing for any brand investing in retail media,”
Ben Dixon, Head of Retail Media & Partnerships at Qsic.
This new technology offers the opportunity for Coles Liquor supplier brands to deliver dynamic, targeted audio content at the critical point of purchase when customers are browsing in-store and making their purchase decisions. Brands can also produce dynamic audio ads with generative AI, reducing cost and production time from weeks to days.
This intelligent technology enables our suppliers to create dynamic creative for different markets and audiences, as well as targeting by state, or by the different banners, so First Choice Liquor Market, Liquorland or Vintage Cellars, allowing for more relevant messaging. We haven’t been able to offer in-store audio as a retail media opportunity in our Liquor stores before, so being able launch an audio solution that is insight and data-led, across the whole Coles Liquor Group, is really exciting.
Paul Brooks, General Manager of Coles 360
Qsic is currently being rolled out to Coles Liquor stores nationally enabling brands to connect with almost a million shoppers every week. The introduction of intelligent capability like this reflects a larger shift in retail media, as stores evolve from ‘static’ to ‘dynamic’ environments.
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