Coles 360 is the retail media business of the Coles Group. Coles 360 provides omni-channel media solutions that connect with customers when it matters most - in their homes and in the aisle. With a deeper understanding of customer behaviour, we design 360 media solutions that shape to brand objectives and drive measurable impact.
- Website www.coles.com.au/coles360
- Company Size 51-100
- Primary Location Melbourne, Sydney
- Categories Media Agency, On-Line Advertising
Introducing Coles 360
Coles 360 is a retail media business dedicated to helping brands create sustainable growth through meaningful connections with Coles customers. By combining customer obsession, diverse expertise, and a scaled media solution from one of the most trusted companies in Australia, brands are closer to our business, data, and customers.
What sets Coles 360 apart is our commitment to partnerships; with brands, media partners and the broader Coles business. We listen, we understand, we customise to clients’ needs and every day we seek to find more ways to bring all our partners together in deeper and more meaningful ways.
- Fully integrated into the Coles marketing function, we enable brands to partner with Coles through customer-centric moments.
- Leverage our best-in-class media partners like Nova and Medium Rare to help bring our omnichannel proposition to life.
- Activate through Coles’ corporate and community partnerships such as the AFL and Movemberto create more meaningful experiences with our customers.
- A market-leading partnership with Circanato leverages Coles first-party data & delivers omnichannel measurement for supplier partners.
Coles 360 & Redworks Media
|The Coles 360 team is made up of Coles employees and Redworks Media employees. Redworks Media is Australia’s first independent Retail Media Specialist, focused on commercialising owned media assets for some of Australia’s leading retailers.
Redworks works solely with Coles to deliver targeted, impactful and effective retail media solutions; driving growth for both our retail and brand partners through connected path to purchase channels. A team of experienced media specialists that have unrivalled omni-channel media, advertising, retail and shopper marketing experience and can support Coles in augmenting their approach to owned media, whilst collaborating to open up new media verticals that empower brand campaigns.
So depending on the role, you may be hired by Coles Group or Redworks Media and this will be clearly listed in the job advertisement.