When we conjure images of the advertising industry, a typical scene of creatives excitedly brainstorming in the boardroom often comes to mind. While creativity is undoubtedly at the heart of advertising, the industry thrives on a diverse range of skills, making it a goldmine for professionals with varied expertise, experience, and backgrounds.  Below are some of the most common advertising jobs industry employers are keen to fill according to our own data as well as data from the Hays Recruitment Salary Survey 23/24.

Performance Marketing

Performance marketing has become central to advertising success and is always at or close to the top of the list of advertising jobs on Advertising Industry Careers. It involves leveraging data to maximise return on investment (ROI). Performance professionals are clever at analysing metrics, optimising campaigns, and ensuring that every dollar spent delivers measurable results. This skill set has become indispensable in the age of digital advertising, where accountability and efficiency are paramount and where poorly optimised campaigns can burn significant amounts of budget.

CRM Management

When it comes to advertising and media, organisations always like to have some customer audiences they own rather than having to find (and pay for) new leads and prospects all the time. Customer Relationship Management (CRM) is the backbone of building and nurturing client relationships over time. Creating and nurturing connections with clients and potential clients is crucial for success as it lowers the average cost to acquire clients the more successful it is. CRM professionals ensure seamless communication, client satisfaction, and the long-term success of campaigns. This role is best performed by someone who has a solid grasp of marketing as well as technical proficiency.

E-commerce Expertise

With the exponential growth of online shopping, e-commerce has become a focal point in the advertising jobs landscape. Professionals skilled in understanding online consumer behavior, optimising product visibility, and creating compelling digital shopping experiences are highly sought after. E-commerce specialists bridge the gap between advertising and sales, ensuring that campaigns drive tangible business outcomes.

Digital Marketing and Communications

Digital marketing is a broad field encompassing various channels such as social media, content creation, and search engine optimisation. Professionals with these skills understand the ins and outs of online platforms, crafting engaging content, and executing campaigns that resonate with the target audience. Effective communication, both verbal and written, is a cornerstone skill for success in digital marketing roles. Being able to navigate the multiple advertising and analytics platforms (Meta ,Microsoft, Google, Semrush etc.) is also critical for those looking at advertising jobs like these.

IT and Data Analysis

The advertising and media industry relies heavily on data to inform decisions and optimise strategies. IT specialists and data analysts play a crucial role in gathering, interpreting, and utilising data to enhance advertising effectiveness. From implementing robust data analytics tools to ensuring the security of digital assets, IT and data professionals are integral to the industry’s success.

Sales and Account Management

Sales jobs are consistently in the list of advertising jobs employers are looking to fill. It makes sense as securing clients, negotiating contracts, and driving revenue growth are always high on the agenda for most employers.

The advertising and media industry is a jigsaw of talent that extends far beyond the stereotypical image of creatives at work. While creativity remains a driving force, the demand for professionals with diverse skill sets continues to grow as is clearly evidenced by the breadth of advertising jobs listed each month.

Whether it’s leveraging performance marketing strategies, managing client relationships, delving into e-commerce, mastering digital marketing, or navigating the data-driven landscape, the world of advertising is open to individuals with a wide array of skills and expertise.

Below are a few quick searches for some of the main roles on Advertising Industry Careers:

Digital Marketing Jobs
Advertising Jobs In Digital Marketing
Marketing Jobs
Advertising Jobs for Marketing Coordinators

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