Warner Music’s local team has shuffled the deck this week, rolling out a couple of big leadership promotions that speak to where the label wants to push next.
Alex Young steps up as VP domestic artists for Australasia, taking the reins across A&R, creative, and marketing.
It’s a broad remit and a clear signal that Warner wants a tighter, faster domestic pipeline feeding both charts and culture.
Meanwhile, Dan Ellis moves into a newly minted role as VP, international artist strategy, across Australasia and Southeast Asia.
His brief? Figuring out how the region’s talent can travel further, faster, and louder. The label says the changes are designed to fuel global export ambitions and sharpen how local artists break beyond home turf.
Both will report to the recently-appointed President of Warner Music Australasia and SE Asia, Dan Rosen.
The label confirmed that Young will be supported by Charlotte Kindred, who has been promoted to the new role of Head of Domestic Artist Strategy at Warner Music Australasia, leading the day-to-day execution of domestic and export strategy, and by Sarah Thomas in the position of Artist Relations & Promotions Manager, Australasia Export.
The newly created position will have Thomas based in New York.
Meanwhile, Ellis will be backed by Lucy Baker, who is promoted to Head of PR, Artist Relations & Wellbeing, where she will lead PR, artist relations, and radio promotional efforts for Australia and New Zealand; Jordon Dionatos, WMG’s International Artist Strategy Lead, Australasia; and Lisan Yee as International Artist Strategy Lead, SE Asia, based in Singapore.
WMG has also announced that Manny Kupelian will take on the new role of Head of Creator Strategy, in which she will oversee the Creator & Influencer team across the region; Mat Buck has been to promoted to GM Streaming, Social & Community; and Luke Vespa is the group’s new Streaming & Partnerships Lead.
“These strategic appointments reflect our unwavering commitment to our mission, to take our local artists global and make our global artists local,” Rosen said.
“With an expanded regional footprint, we are now better positioned than ever to deliver on this mission. This new structure combines agility with deep specialisation, ensuring we have precisely the right expertise to seize on the dynamic opportunities across our region.
“I’m immensely proud to promote this exceptional group of leaders who will drive our continued growth while keeping our extraordinary artists at the heart of everything we do,” he said.
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