The Media Store has won the media account for the Melbourne Royal Show, Victoria’s largest annual community event.
The independent media agency’s remit includes media strategy, planning, and buying across all channels as well as partnership and contra management.
Grace Usher, marketing campaign manager for the Melbourne Royal Show, said: “The Media Store were highly engaged throughout the process, they took the time to truly listen and understand our challenges, turning them into exciting opportunities.”
The Media Store CEO, Stephen Leeds, said: “We love working with iconic brands at The Media Store so to have the opportunity to use paid media to tell the Melbourne Royal Show story is very exciting.
“The Melbourne Royal Show is anchored in what Melbourne does best as an events city. We look forward to defending its premium position as one of the best family events of the year through proven media channels, as well as growing the show’s appeal to a whole new range of audiences through a reimagined media ecosystem.”
The Melbourne Royal Show account adds to The Media Store’s recent new business wins, including ZircoDATA, Travel Texas and Cure Cancer.
Earlier this year, the independent media agency appointed Phillip Brook as its financial controller, bringing 35 years of experience in media, creative, and technology businesses to the role.
He was most recently in Singapore, as commercial director at Wunderman Thompson and, prior to that, was the chief financial officer at OMG Singapore.
At the time, Leeds welcomed Brook to the team and said: “His extraordinary level of experience and admired reputation globally speaks to the talent our brand is attracting and we can’t wait to solidify our new business growth together in 2024 and beyond.”
Originally published Mediaweek 21st May 2024.
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