The Creative Census is back for the third year running – the annual survey of Australia’s media and marketing industries, measuring creative thinking.
The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company, which is then measured against the broader industry.
Founder of The Creative Census, Wade Kingsley, said: “Industry leaders rightfully talk up creativity as an important differentiator of their business. The Census is designed to put some metrics around it.
“The degree of how creative, and effective campaign work is, is the job of awards. While that’s important, we think it’s measurement after the fact. With the Census we aim to elevate the conversation about how the creativity of organisations can be benchmarked and therefore improved.”
Australia’s leading digital out of home (DOOH) company and a long-time champion of creativity, QMS, is on board again as presenting partner for 2024.
QMS Chief Marketing Officer, Tennille Burt, said: “Out of home has long been one of the most creative media channels and the exponential rate of innovation in DOOH has significantly increased its appeal, impact and influence.
“As the only survey of its kind in Australia, The Creative Census sets an important benchmark and adds to the marketing and media industry’s understanding of the value of creative. We’re delighted to be partnering with Wade on this year’s survey.”
The Census will be open for participation on 1 September, with the results to be released mid-October.
More information on The Creative Census can be found here: https://www.thecreativecensus.com/
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