Henry Tajer is joining Seven West Media in the new role of chief commercial officer, effective 28 January.
He will lead and drive all Seven revenue operations and report to SWM managing director and chief executive officer, Jeff Howard.
Tajer’s career spans 25 years and includes senior media, advertising, and technology roles in Australia and the US, including with IPG Mediabrands, Amazon Media Group and Dentsu Aegis Network.
In his new role, Tajer will collaborate with key partners, including clients, media agencies and industry bodies, to drive growth and strengthen SWM’s market position.
Seven’s National Television sales director Katie Finney, national digital sales director Jordan King, and head of sales strategy and enablement Vikki Friscic will report to Tajer.
He will work closely with the wider SWM executive team to expand and enhance Seven’s offerings and ensure the company delivers innovative solutions for advertisers and audiences.
Howard said: “While we are making solid progress on our television and digital audience and revenue objectives, the television advertising market remains challenging.
“The opportunity to engage someone with Henry’s experience and reputation to turbo-charge our ambition was too good to miss. With his extensive experience in the advertising, marketing and media industries here and overseas, Henry will bring a unique and valuable set of skills to this new role at Seven and will be a great addition to our management team as we seek to drive transformative growth.
“Henry joins a great team currently led by Katie, Jordan and Vikki, who are already changing the way we work with clients and agencies and achieving strong results in a challenging market. Under Henry’s leadership the four of them will make a formidable team,” he said.
Tajer said of his new role: “I am excited to be joining the amazing team at SWM. This is a unique moment for both Seven and the broader marketplace, presenting a tremendous opportunity to shape our offering and drive growth.
“I look forward to contributing to the company’s success and to the industry at large by delivering outcomes that create value for all of our partners and audiences,” he added.
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