Southern Cross Media Group (SCA) have announced that they’ve extended their deal with Network 10 to broadcast channels 10, 10 Bold, 10 Peach and Nickelodeon in the three regional areas.

The affiliation means that the channels will continue to be broadcast in three aggregated television markets of regional Queensland, Southern NSW, and regional Victoria.

The extension builds on the constructive and collaborative relationship which commenced with SCA broadcasting Network 10 programming in these markets on 1 July 2021, which was when Southern Cross Media Group first commenced broadcasting Network 10 programming in these regional markets. The previous agreement was in place until 31 December 2023.

The agreement will see SCA continue to broadcast popular Network 10 programs like MasterChef Australia, Have You Been Paying Attention?, I’m A Celebrity…Get Me Out Of Here!, Australian Survivor, The Masked Singer Australia, Hunted Australia, The Cheap Seats, The Project, the return of Gladiators and Deal or No Deal, plus key sports events including the Formula 1® Rolex Australian Grand Prix, and live NBL and A-League games.

Jarrod Villani, Executive Vice President, Chief Operating & Commercial Officer & Regional Lead, Paramount Australia and New Zealand, said: “Network 10 looks forward to continuing our affiliate relationship with SCA across critical regional markets ensuring that our extraordinary line up of entertainment, news and sport continues to reach households across Australia whilst creating unique and exciting opportunities for our advertising clients.”

John Kelly, SCA Chief Executive Officer and Managing Director, said: “We are delighted to reach this new affiliation agreement with Network 10, which will realise improved outcomes for both parties and an aligned advertising solution for regional advertisers. We are confident in Network 10’s 2024 content schedule and we look forward to promoting 10’s suite of premium programming in regional Australia to deliver outstanding results for advertisers and reliable returns for SCA’s shareholders.”

This article first appeared on Mediaweek, 28th December 2023


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