Nine has announced the appointment of Brian Gallagher as Commercial Director – Audio to drive the next phase of growth for Nine Radio’s commercial offering.
Gallagher, who has worked as Chief Sales Officer at Southern Cross Austereo, Chief Executive Officer at Ignite Media Brands, is currently the Chairperson of Boomtown.
His new appointment is part of a refreshed sales structure that will come into effect from July 1, 2025.
The restructure is designed to leverage Nine’s scale and cross-platform reach across Total TV, Total Publishing and Total Audio.
Nine’s Chief Sales Officer, Matt James, said, “This change to our sales structure builds on our capability to deliver campaigns that can suit clients big or small, national or local, to engage and grow connections with our audiences. Whether it be a multi-platform campaign or more local, immediate and radio specific, it’s the best of both worlds for brands.”
Tom Malone, Managing Director of Nine Radio, said the new structure reflects the company’s confidence in the long-term commercial potential of audio.
“This is a vote of confidence in the potential growth opportunities that radio presents for Nine,” he said. “This investment will help drive greater commercial returns from our unique audience offering and enable our teams to elevate our focus on direct sales.
“Brian is Australia’s leading Radio and Audio sales executive and is the perfect choice to deepen the collaboration of our Sales division alongside our Content and Operations teams.”
Gallagher brings deep industry experience to the role, having held senior executive positions across major media businesses. His previous roles include Chief Sales Officer at Southern Cross Austereo, CEO of Ignite Media Brands, and Chairperson of Boomtown.
“The market for audio advertising has never been more dynamic, driven by audiences embracing our content across multiple platforms. I look forward to our refreshed commercial approach delivering effective audio advertising to a much broader suite of advertisers.”
The appointment aligns with growing advertiser demand for integrated, data-driven campaigns and deeper audience engagement across radio and digital audio. As the audio market continues to evolve, Nine’s restructure positions it to compete more aggressively for share in a competitive and fast-moving landscape.
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