VP, Platform Specialist, Enterprise MarTech Platform & Governance, Group Marketing & Communications

Business Function:

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Job Description:

The Consumer and Wealth Management Performance Marketing Lead will oversee and drive digital marketing strategies across our Consumer and Wealth segments. This role focuses on achieving business growth through effective media strategies, optimizing customer journeys, ensuring cross-market synergy, and implementing advanced digital marketing and ad-tech capabilities. They will also serve as a key contact for performance reporting and digital marketing expertise within the Consumer Business.

Key Responsibilities:

• Develop agentic workflows, agents to augment measurement / tracking, content management, and orchestration capabilities.
• Develop prototype of agentic use cases using Agentic platform (google, Claude, Open AI etc.,) to visualise use cases.
• Oversee the marketing platform architecture design and development by partnering with technology teams and vendor partners.
• Operationalize the enterprise marketing platform and continuously improve the Platform Operating Model to build capabilities and deliver value.
• Build MarTech/ AdTech products to standardise across enterprise, streamline marketing ops through a workbench, automate marketing campaign tasks.
• Track initiative delivery progress, manage dependencies and critical paths for platform capability development, and create delivery reports, proposals, and presentations tailored for executive audiences.
• Implement framework to manage, govern the tags for media platforms working with paid media agencies for campaign optimisation project delivery management of key platform initiatives to improve overall delivery effectiveness.
• Monitor and manage platform value and performance, including customer outcomes and business metrics, ensuring alignment with strategic goals.
• Manage demand for the overall marketing platform, maintaining a backlog of work along with a published prioritization rubric.

Requirements

Experience with MarTech/AdTech platforms implementation, usage across content management (either of open text, Liferay, AEM or sitecore), DAM solutions, CDP solutions, Measurement solutions (either of Adobe analytics, Google analytics, AppsFlyer, Branch, Adjust), Google Marketing Platform, Meta platforms and data integration tools and unified customer communication gateway. Exposure to new emerging technologies around Gen AI, agentic orchestration tools shaping the MarTech platform. Over 10 years' experience in product management/ product owner role building marketing capabilities and executing large enterprise marketing transformation using data, technology. Excellent commercial and technical awareness with a keen eye for detail for wide array of MarTech/AdTech tools. The candidate must be a strategic thinker with strong commercial acumen and exceptional stakeholder management skills. Prover record of strong leadership in platform development and change management capabilities. Master’s degree in engineering, digital marketing or any other technology focused fields PMP or equivalent programme management certification.

Apply now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Location:

DBS Asia Central

Job: Marketing and Communications

Schedule: Regular Employee Status: Full time

DBS is more than a bank — we're shaping the future of finance and communities. With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.