Trade Marketing Manager

About Us

Dyson is a global technology enterprise. We solve the problems others ignore with surprising new inventions that defy convention and simply work better. We’re growing fast, and our ambition is huge, spanning more categories, more locations, and more people.

About the Role

The Trade Marketing Manager will drive category growth and brand performance by supporting the indirect sales team across key retail touchpoints of the consumer journey. The role is responsible for planning and executing trade marketing initiatives, including in-store retail fixtures, point-of-sales materials, visual merchandising solutions and retail activation programs that strengthen brand visibility, improve the shopper experience, and drive sales conversion in-store. Working closely with the Retail Activation Manager, and collaborating with the Digital Shopper Marketing Manager, you will ensure cohesive and effective activation across omnichannel environments in Australia and New Zealand.

Main responsibilities include but not limited to:

• Develop annual trade marketing plans tailored to the market and retail partner needs, ensuring alignment with overall brand and commercial objectives and brand guidelines for the category specified
• Support the indirect sales team with tailored toolkits and support for promotional plans
• Implement effective in-store trade campaigns with indirect retailers, optimising shopper journey across physical retail environments.
• Ensure activity calendar is supported by detailed execution plan with clear KPIs
• Manage overall launches and campaign activations, ensuring all content is live across offline channels to drive traffic and conversion
• Own asset development and delivery process for NPD launches, campaigns and any promotional activities making sure our assets follow brand guidelines.
• Work closely with ANZ Creative Hub, Category team and Retail/Group teams where required
• Design and deploy physical retail activations including fixtures, POS materials, in-store displays and merchandising solutions to enhance shopper experience and maximise sell-through
• Project manage the end-to-end delivery of in-store solutions, ensuring timely and cost-effective implementation
• Own Visual Merchandising guidance for tactical in-store displays (e.g. FOS unit, bulk stack, banners, windows) collaborating with the field team to ensure highest execution standard is maintained
• Collaborate with the Digital Marketing Manager to align online and offline shopper experiences, ensuring integrated campaigns deliver a seamless customer journey and maximise campaign effectiveness
• Lead the deployment and maintenance of branded fixtures, POP materials, and in-store displays.
• Monitor execution standards and analyse fixture performance
• Manage production suppliers and agency partners, driving quality, efficiency, and innovation through strong stakeholder management, commercial negotiations, and clear execution standards
• Own fixture asset management across the retail network, maintaining an accurate inventory of fixtures and displays, identifying refurbishment, replacement, and optimisation opportunities to maximise retail effectiveness
• Develop and maintain planograms in line with NPD launches, product range updates, and category priorities, ensuring accurate execution and a consistent shopper experience across retail channels
• Adapt and localise global retail fixture and merchandising guidelines to meet market-specific requirements, partnering with regional and global teams to deliver relevant, commercially effective in-store solutions while maintaining brand standards
• Build and maintain strong relationships with indirect retailers and external agencies, ensuring effective delivery of trade initiatives
• Be the project lead in the development and execution of campaigns, engaging key stakeholders in the business and managing alignment/approval process
• Develop strong partnerships with account managers and field team to make sure required information and plans are shared on time, lead discussion to improve efficiency in costs and accelerate retail transformation
• Partner with marketing, sales, commercial, and supply chain teams to ensure campaigns are integrated, timely, and well-executed
• Manage assigned trade marketing budgets, ensuring spending delivers ROI and aligns with business goals.
• Ensure plan meets sales target/budget requirements for NPD, promotions, brand activations and retailer events
• Manage project budgets, forecast accurately, own monthly reconciliations by channel and category for Finance review
• Analyse market and channel data to measure campaign effectiveness. Prepare regular reports with insights and recommendations for optimisation
• Set up clear KPI to measure performance of each activation and validate/improve campaign effectiveness

About You

To be successful in this role you will have strong Project Management skills backboned with time and cost management as well as people liaison skills. You are a problem solver continuously finding new approaches and solutions to the challenges and have the ability to manage multiple projects with meticulous attention to detail for execution, punctual and accurate when working under pressure to tight deadlines.

Previous skills & experience:

• Bachelor’s degree in marketing, Business, or related field
• 5+ years’ experience in trade/shopper marketing, preferably within large-scale consumer brands
• Proven experience in managing retail/shopper marketing solutions
• Proven track record of managing end-to-end retail projects, from concept development and fixture design through to production, deployment, and execution
• Demonstrated experience delivering large-scale retail rollouts across 3rd party channel store networks, with strong technical knowledge of retail fixtures, materials, manufacturing process, POS, and visual merchandising standards
• Strong project management and organisational skills
• Analytical mindset with experience in tracking campaign performance and ROI
• Excellent stakeholder management and communication skills
• Proficient with Microsoft Office Suite. Working knowledge of Adobe Creative Suite or similar design software is desirable

Benefits

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities. At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers. We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day. #LI-VG1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.