Trade Marketing Manager
Job Description 工作职责：
- 品类策略制定
a. 制定总部策略，整合本地渠道机会与竞争情况，制定区域品类执行重点
b. 制定统一的POS 执行品类计划，确保执行端对公司优先品类具备清晰认知 - 渠道洞察与转化
a. 利用本地购物者洞察，制定提高转化率的销售执行方案
b. 跟踪不同渠道下购物者行为趋势，精准匹配促销与陈列资源 - 数据驱动与预测管理
a. 分析内外部数据，支持销量预测与活动评估
b. 协同CS&L、销售团队优化供需预测，减少断货或库存积压 - 促销活动协调与执行
a. 调整并整合全国活动方案，在区域市场做出本地化落地优化
b. 监督活动全流程执行，确保KPI 对齐并持续优化活动方案 - 活动ROI、促销覆盖率、终端反馈
- 渠道策略制定与评估
a. 基于本地渠道结构，制定差异化推广策略
b. 帮助销售团队识别新兴渠道机会，如O2O、会员店、地方强势连锁等 - 投资效率管理
a. 分配区域贸易支出，确保费用投放效率最大化
b. 评估各项活动/资源投放的ROI，优化资源再分配 - 跨团队协同支持（战略性协同职责，约占整体工作投入的15%）
a. 作为亿滋端关键接口人，协调Evirth（恩喜村）与全球团队，在并购后项目办公室（Post-Merger Integration Office）框架下，共同推进关键里程碑达成；
b. 确保区域业务需求与全球整合节奏有效对齐，及时同步进展、识别风险并协同解决。
职位要求：
- 学历要求： 本科及以上学历，市场营销、经济、管理等相关专业优先
- 工作经验：至少5年以上快速消费品行业销售/市场/渠道相关经验
- 专业能力：熟悉各现代渠道（生鲜超市、即时零售，电商、会员店等）运作模式与购物者行为差异
- 精通数据分析工具，具备优秀的逻辑判断与业务洞察力
- 语言能力： 能熟练运用中英文
- 其他要求： 具备创业者精神， 习惯于高速， 高压的环境
More about this role
No Relocation support available
Business Unit Summary
Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular Marketing Excellence Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum. Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity!
