Trade Marketing Manager
Trade Marketing Manager – VMS(Cenovis)/OTC(EVE)
Job title:- Trade Marketing Manager - VMS(Cenovis)/OTC(EVE)
- Location:Shanghai
- 100% on China site
- Job type: Permanent
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About us
At Opella Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing "Health in Your Hands".
We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World".
Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu. To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry.
We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
About the job
JOB PURPOSE: The candidate is accountable for all trade marketing investment and activities for VMS(Cenovis)/OTC(EVE) brands within the Opella Consumer Healthcare e-commerce ecosystem. This role drives end-to-end in-platform marketing strategy and execution — translating brand strategies into channel-winning activation plans, optimizing A&P investment efficiency, and delivering measurable ROI growth on digital platforms.
The role carries two distinct strategic mandates for 2026: secure EVE business stable growth momentum, and complete key milestones for Cenovis model transferring.
ORGANIZATIONAL CONTEXT:
(See Organizational chart attached)
SUPERVISED RESOURCES:
0 subordinates
KEY ACCOUNTABILITIES:
This role gives the candidate the opportunity to drive in-platform trade marketing excellence for VMS(Cenovis)/OTC(EVE) brands across China's key e-commerce platforms. The candidate will act as the commercial powerhouse for both brands — owning the full A&P investment cycle, optimizing ROI, and executing platform-specific activation plans in alignment with brand strategies and 2026 growth ambitions.
- On-Platform Marketing (60%)
- Content & Visual (20%)
- Compliance & Processes (15%)
- Cross-Functional Collaboration (5%)
About You
- With excellent communication and interpersonal skills.
- Solid experience of online TMKT management; experience in EC channel TMKT management will be preferred.
- High influencer and ability to prioritize effectively / excellent business acumen & understanding.
- High level in organizing with strong business strategical thinking.
- Self-motivated with drive, passion and high integrity; unlimited ambition is welcome!
- Outgoing and open-minded.
- Be efficient and pleasant in working through others.
- Results-oriented and desiring for personal growth and achievement.
- Fast learner and committed to excellence.
Education:
University / College degree or above in Marketing, Business Administration, E-Commerce, or a related field
Experience & knowledge:
Prefer more than 6–8 years minimum of solid experience in trade marketing, e-commerce marketing, or commercial roles within FMCG, Consumer Healthcare, or related industries
Core competencies:
Ability to develop in-platform commercial strategies which are in line with brand strategy
Strong transversal collaboration skills
Strong data & analytical skills; comfortable with ROI analysis, funnel metrics, and campaign performance data
Solid understanding of A&P budget management, cost control, and P&L dynamics
Ability to brief and evaluate digital content (short video, PDP, visuals) for both brand fit and platform performance
Proactive, positive and innovative mind
Attention to detail & complex processes
Excellent presentation and communications
Matrix leadership skills, stakeholder management, and cross-functional team leadership capabilities
At Opella
we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Find out more about our mission at www.opella.com.
