Sr. Field Marketing Manager, Singapore (APAC North) (R4963)

Job Description:

The Senior Field Marketing Manager, Singapore will establish and execute field marketing across Singapore, Taiwan, and Korea’s defense and government ecosystems. This leader will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.
This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes across multiple Indo-Pacific markets.

What you'll do:

• Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities.
• Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
• Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly.
• Engage key ministries and agencies including, but not limited to:
  • Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF)
  • Taiwan Ministry of National Defense and affiliated military branches and research organizations
  • Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces
• Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
• Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
• Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets.
• Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
• Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
• Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
• Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
• Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets.

Required qualifications:

• Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities.
• Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
• Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly.
• Engage key ministries and agencies including, but not limited to:
  • Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF)
  • Taiwan Ministry of National Defense and affiliated military branches and research organizations
  • Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces
• Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
• Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
• Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets.
• Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
• Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
• Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
• Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
• Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets.

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Our international teammates receive a comprehensive total rewards package aligned to your country office location. For full details on compensation and benefits, please consult your talent acquisition partner.