Sports & Community Marketing Specialist – HK & Macau

DUTIES AND RESPONSIBILITIES

30% Sports & Community Marketing
Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar. Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities. Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners. Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations. Ensure community and race activations are amplified through strong storytelling on digital and social channels.

30% Athlete & Sports Marketing Strategy
Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau. Work with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem. Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning. Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders. Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities. Support athlete communication planning in collaboration with internal teams and agency partners. Coordinating and compiling marketing performance recaps and post-campaign reports. Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement.

30% Product Seeding & Inventory Coordination
Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders. Maintain and manage the master seeding list, ensuring alignment with marketing priorities. Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines in collaboration with internal teams.

5% Cross-functional Collaboration & Operations
Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment across initiatives. Share product feedback, athlete insights, and market intelligence with internal stakeholders. Assist the Marketing Manager in budget planning and invoice management. Prepare clipping reports, athlete updates, and activation recaps for stakeholders.

5% Other Responsibilities
Represent HOKA externally with credibility and professionalism. Provide constructive feedback to partners and agencies to improve execution. Support achievement of business and brand targets through.

QUALIFICATIONS

Year(s) of Experience & Background Required
University degree or above. 5+ years of experience in sports marketing, brand marketing, community management, PR, or event management. Proven experience managing external stakeholders (athletes, agencies, communities, partners, media). Strong project and time management skills, able to handle multiple priorities in a fast-paced environment. Highly organized, detail-oriented, and disciplined in execution. Strong interpersonal and communication skills to build and maintain professional relationships. Experience in running races, endurance sports, or sports communities preferred. Existing network within running/sports/athletic-lifestyle industry is an advantage. Proficient in Microsoft Office. Fluent in Cantonese and English; Mandarin is a plus. Willingness to travel overseas as required. Fluent in English and Cantonese (written and spoken); Mandarin a plus.

Functional & Technical Competencies

Hands-on involvement in race activations, athlete servicing, and grassroots community programs. Familiarity with seeding logistics, inventory management, and partnership activations. Experience amplifying sports/community initiatives through digital and social storytelling.

More than Just a Footwear Company
From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.