Specialist I, Retail Marketing, EKIN, East GC

Position Summary

As part of the Region Retail Marketing team, you will help bring Nike's athlete-first vision to life by building meaningful connections with athletes and members through retail experiences, community engagement, and sport-focused activations. You will support the execution of seasonal retail marketing initiatives, athlete education programs, and community activities across assigned cities and sports categories.

Key Responsibilities

• Community Engagement
  Support running, fitness and basketball community programs within assigned cities. Execute athlete and member experiences that connect consumers to sport. Assist store teams in building and growing local sport communities.
• Retail Marketing Execution
  Support implementation of seasonal retail marketing initiatives across stores. Execute EKIN activations and athlete education programs. Ensure consistent delivery of retail marketing tools and consumer experiences.
• Store Enablement
  Deliver training materials and marketing assets to frontline teams. Coordinate with store teams to ensure effective execution. Gather consumer and store feedback to improve future initiatives.
• Cross-Functional Collaboration
  Partner with EKIN, Marketplace and Store Operations teams. Support execution of regional sport priorities.

Qualifications

• Experience
  1-3 years of experience in Marketing, Retail Marketing, Community Marketing, Sports Marketing or related fields. Retail, sports, lifestyle or youth culture experience preferred.
• Skills
  Strong communication and coordination skills. Fluent in Mandarin and working-level English. Strong execution and project management capabilities.
• Passion
  Passionate about sports, youth culture and community building. Willing to work closely with frontline retail teams and consumers.

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