Social Media Content Producer (12 Month Contract)

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

You’re welcome in the office every day, but you have the option to work from home one day a week.

About the role

As the Social Media Content Producer for The Australian Women’s Weekly and Women’s Weekly Food, you’ll play a key role in shaping the brands’ digital presence across Facebook, Instagram, Pinterest, LinkedIn and YouTube. Reporting to the Digital Editor, The Australian Women’s Weekly, you’ll work closely with the Digital Managing Editor of Women’s Weekly Food, the Social Centre of Excellence and brand teams to create compelling, audience-first content.

From crafting engaging short-form videos and dynamic carousels to curating EDMs and amplifying existing articles, your focus will be on growing audiences, increasing engagement and supporting revenue goals. You’ll also manage the social content calendar, ensuring alignment with brand strategy and best practices while leveraging analytics to optimise performance.

If you thrive in a fast-paced, creative environment and love storytelling through social media, this is the role for you. This is a 12 month parental leave contract, with the view to start February 2025.

Key responsibilities

• Create, edit and publish engaging content across social media platforms.
• Write compelling captions and copy with excellent grammar and a strong brand voice.
• Edit short-form videos for social platforms, particularly Instagram Reels and Pinterest.
• Manage and execute the social content calendar, ensuring brand consistency.
• Work with the team to curate, build and send EDMs.
• Analyse social media and website performance data to refine content strategy.
• Identify and capitalise on trending topics to maximise engagement.
• Work collaboratively with editorial, design, commercial and marketing teams to support brand initiatives.

Skills and experience

• Bachelor's degree in relevant field.
• A passion for social media and content creation.
• Strong experience in crafting and editing short-form video content.
• Proven ability to create engaging social content that drives audience growth.
• Solid understanding of social media platforms, trends and best practices.
• Excellent written and verbal communication skills.
• A strong analytical mindset, with the ability to use data to inform content decisions.
• The ability to work collaboratively in a fast-paced, deadline-driven environment.
• Desirable: Familiarity with SEO and its role in digital content strategy.

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.