Social Media Content Producer

Who Are We? 

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

You’re welcome in the office every day, but you have the option to work from home one day a week.

About the role

As a Social Media Content Producer, you'll work be part of Are Media’s social content creation team within the Homes vertical, and will be charged with creating and posting content in line with best practice and as advised by social strategy to grow engagement and audiences across Australian House and Gardens', Country Style's and Belle's social media platforms.

You will be expected to have a strong working knowledge of how the social media platforms operate and how best to create content that drives up our audiences (and indirectly our revenue). You will be an emerging expert in knowing the best ways to create publish-ready social media content in the form of short-form video, engaging carousels and powerful posts.

Your daily operations will include ideating, creating and delivering innovative and engaging content to tight deadlines. Reporting to the Digital Editor, you will work closely with the Social Centre of Excellence on the implementation of strategy and best practice, and also collaborate closely with the Homes to Love Social Content Producer, Digital Brand Champions and the Magazine Teams to ensure your content is on brand for the audiences. You will implement according to the social media content schedule/calendar across social platforms, primarily Instagram, Pinterest and Facebook.

You will use analytic tools and available audience data to help inform your content creation calendar as well as understand your audience. A key part of this role’s success is being a respectful and collaborative team player, taking feedback, direction and advice from your team and stakeholders, and supporting the overall objectives to grow community, audience and engagement across Are Media brands.

Duties

Day-to-day, you will:

• Create searchable, creative and saveable content on Pinterest
• Sharing content on the brand's social platforms, including Instagram stories and Reels
• Stay ahead of social trends and informed of competitor strategies
• Pitch on-brand and innovative ideas (videos, EDMs, series, clusters) to drive audience, with possible commercial potential
• Understand and execute the social strategy to grow audience and traffic across the sites
• Check back on results with an analytic eye and adjust strategy where needed
• Keep the Digital Editor and team informed of social performance results, so they can, in turn, adapt content strategy

Skills and experience

• Proven experience in a fast-paced digital environment
• Strong written communication skills
• A deep understanding (professional and/or personal) of creating content including short-form video and engaging content for Instagram Reels, stories and grid, Pinterest and TikTok
• A passion for social media and the appetite for creating best-in-class visuals
• The ability to adapt to a digital environment that changes day-to-day
• Great stakeholder management skills
• Experience managing social media including reporting and third party scheduling programs
• Experience using Canva is ideal, and experience with editing programs such as CapCut is a bonus
• Meticulous time management and attention to detail

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.