Shopping Content Producer – Travel & Homes

Who Are We? 

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

You’re welcome in the office every day, but you have the option to work from home one day a week.

About the role

Reporting to the Head of Shopping, the Shopping Content Producer – Travel & Homes is responsible for sourcing, pitching, writing, refreshing, editing unique and compelling shopping-focused content for our broad portfolio of digital products.

The Shopping Content Producer is accountable for enacting the agreed content strategy as well as supporting the category Digital Managing Editor and site Editors to ensure the efficient and successful day-to-day digital editorial operations taking on the roles and duties as set out by DME or site editor.

This role requires an in-depth understanding of the e-commerce landscape and the skills to be able to create, optimise and position content that can both engage audience and drive consumer purchase while maintaining brand tone, integrity and authority. With a focus on travel and homes content, experience in these verticals is ideal.

The Shopping Content Producer will be proficient in using audience analytics and affiliate merchant data to identify and plan around retail content and seasonal tentpoles that present commerce opportunities.

Accountable for set KPIs that focus on retail revenue targets, you will be a self-starter who will strategise and execute affiliate content strategy to directly accelerate the growth of Are Media’s commerce business.

Duties

• Collaborate with the content teams to ensure that unique and exclusive on-brand content of a high quality is created and published to grow audiences and market share online, build loyalty and engagement, and drive to sales conversions.
• Source, pitch and create original and on-brand, informed and well-written content for the sites. All content from the Shopping Producer should be of a high standard, showing a strong understanding of the subject, the category and the audience.
• Have a good understanding of the audience, what they like to read, how they shop online to inform content pitching and creation.
• Pitch new and innovative ideas and campaigns (videos, EDMs, series, clusters) to drive audience, with possible commercial potential, where possible
• Collaborate and work closely with Social & Email teams to ideate and execute on new ways to connect shopping on Pinterest, Instagram, Facebook, Twitter, YouTube, Newsletters and other platforms as required.
• Analyse traffic and conversion results from past content to make recommendations for future stories.
• Use data and tools to create insights and understandings that inform strategies for audience and revenue growth from affiliate content.
• Apply SEO and key word research and audience data to drive traffic to and engagement in affiliate-led content.

Skills and experience

• Well developed skills and knowledge about writing for digital media
• Experience with content management systems, photo editing and analytic tools
• Understanding and experience with using a variety of social media platforms and referrers to drive audiences and engagement with shoppable content.
• Experience in and passion for content ideation
• Ability to work in a fast-paced, ever-evolving digital environment
• Knowledge and understanding of SEO
• Interest and/or understanding of shopping trends and using review content
• Be able to apply strong editorial judgement, making decisions on content that drives required results

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.