Shopper Marketing Specialist - IMC & NPD

Your Impact

As a Shopper Marketing Specialist, you'll play a pivotal role in launching our
exciting National Integrated Marketing Campaigns (IMCs) and innovation across
the Off-Premise channel.

Working closely with a broad network of stakeholders, you'll bring shopper
insights to life, deliver engaging campaigns, and ensure new product development
(NPD) drives growth for customers, shoppers, and Asahi. This is a highly
collaborative role where you'll partner with teams across Sales, Marketing,
Innovation, Category Planning, Category Insights, Commercial Analytics, Supply
Chain, Finance, Legal and Operations, as well as external agencies, printers and
premium partners to bring campaigns and activations to market.

This role will provide fantastic exposure to some of our biggest brands and
below-the-line (BTL) activations, making it an excellent opportunity for someone
who thrives on building relationships, influencing across teams and navigating a
complex stakeholder environment.

We currently have two opportunities available: one permanent and one fixed-term
contract role.

KEY ACCOUNTABILITIES

• Understand shopper behaviour across Off-Premise and Omni Channel levers.
• Activate campaigns aligned with brand guidelines and category growth drivers.
• Support end-to-end development of BTL launch campaigns for IMC and NPD
  initiatives.
• Project manage NPD launches, coordinating cross-functional teams, agency
  partners and regulatory requirements.
• Lead the development of national, state and customer channel "pictures of
  success".
• Support tailored customer selling stories and post-campaign ROI reviews.
• Track, monitor and report on budgets and purchase orders.
• Support national sales briefing content for NPD launches through SMAP and
  planning forums.
• Provide regular updates to key stakeholders on campaign performance and
  launch activity.
• Seek to consistently improve and evolve processes to reduce complexity, time
  and investment without compromising on output.

ABOUT YOU

• Solid commercial experience in Sales, Marketing or Trade Marketing.
• FMCG experience, ideally within alcohol or a related consumer goods
  environment.
• Background in Trade Marketing, Innovation or Brand Marketing highly regarded.
• Strong understanding of shopper behaviour, or a genuine passion and curiosity
  to develop this capability.
• Excellent communication, presentation and stakeholder engagement skills.
• Strong commercial acumen combined with project management expertise.
• Proven ability to build and maintain strong working relationships across
  complex stakeholder groups.
• Comfortable working cross-functionally and proactively engaging with a broad
  network of internal and external partners.
• Resilient, adaptable and able to thrive in a fast-paced environment.
• Results-driven with strong problem-solving skills and accountability.
• Continuously looks for ways to improve and evolve processes, reducing
  complexity, time and investment without compromising outcomes.