Shopper Marketing Manager
Are you a commercially minded shopper marketing specialist with a passion for driving conversion and growth across retail and digital channels?
Primo is seeking a Shopper Marketing Manager to lead the development and execution of insight-led, omnichannel shopper marketing strategies across our retail, food service, and route-to-market customers.
In this role, you’ll connect brand strategy with customer execution, owning the end-to-end delivery of shopper marketing campaigns that drive penetration, conversion, and profitable growth. You’ll work cross-functionally with Sales, Marketing, Category and Finance, while also leading our digital and retail media strategy to deliver measurable, data-driven outcomes.
Key Responsibilities
- Develop and execute shopper marketing strategies aligned to brand, customer and business priorities
- Own the shopper activation calendar, ensuring strong cross-functional alignment and execution
- Lead the development of insight-led, omnichannel campaigns across in-store, digital and customer programs
- Drive campaign performance through clear measurement of ROI, incrementality, and optimisation insights
- Manage agency partners and lead the development of impactful shopper marketing materials
- Oversee participation in key customer programs (e.g. Coles, Woolworths, Metcash, Food Service)
- Own Primo’s retail media and eCommerce strategy, including Cartology, Coles360 and LocalEyes
- Optimise digital shelf performance, including search, content, availability and visibility
- Deliver campaigns that increase traffic, conversion, basket size and shopper loyalty
- Manage multiple projects and budgets, ensuring delivery on time, in full, and within investment parameters
What You'll Bring
- 3–5+ years’ experience in FMCG shopper marketing, trade marketing or a related field
- Strong understanding of FMCG dynamics, retail customers and performance drivers
- Proven ability to translate data and shopper insights into effective marketing strategies
- Experience managing retail media and eCommerce platforms
- Strong commercial acumen with the ability to influence P&L outcomes
- Highly developed stakeholder management and influencing capability
- Strong analytical, planning and project management skills
- Tertiary qualifications in Marketing, Business or a related discipline
Why Join Primo?
At Primo, we're committed to creating a workplace where people feel supported, valued, and connected. You'll also enjoy:
- Discounts on health insurance and a range of leading retail partners
- Annual bonus program rewarding performance
- The opportunity to influence category strategy at scale with a major national retailer
- A collaborative culture focused on continuous improvement, growth, and commercial excellence
If you’re ready to take ownership of shopper strategy and deliver high‑impact, data‑driven campaigns across a leading FMCG business, we’d love to hear from you. Apply now!
