Senior PR& Communications Manager

About the role

We are growing our communications and brand capability to support an exciting next phase of growth. We are looking for a Senior PR & Communications Manager to lead content strategy, drive high-impact campaigns and product communications, and act as a senior right-hand to the Head of PR & Communications. This is a rare chance to help shape a brand and own major communications initiatives end-to-end in a fast-moving environment.

What you will do

• Own content strategy — build and run the messaging architecture, narrative and content engine across all owned channels.
• Develop and own the core narrative, key messages and messaging architecture, ensuring they are tied to the brand and to business objectives.
• Define and uphold the tone of voice and editorial standards, and build and run an integrated content calendar across web, social, email, blog and executive channels.
• Create and oversee a wide range of content — press releases, bylines, blogs, presentations, briefing documents, infographics, scripts and social posts.
• Apply audience insight and SEO thinking to shape content, and track content performance to continually refine the approach.
• Lead key campaigns — drive comms and content workstreams end-to-end and partner across teams on integrated initiatives.
• Plan and deliver integrated communications campaigns from brief and strategy through execution and measurement.
• Coordinate cross-functional workstreams with marketing, product and growth, keeping milestones, owners and deadlines on track.
• Plan and coordinate launches, announcements and media moments to generate coverage, engagement and share of voice.
• Set clear campaign objectives and KPIs, report on results, and turn learnings into the next cycle.
• Be a senior deputy — act as a trusted second to the Head and keep delivery on track across the team.
• Represent the function in meetings and with stakeholders when the Head is unavailable, and act as a calm first point of escalation.
• Own delivery of cross-team plans and coordinate regional execution so initiatives land consistently across markets.
• Manage agencies, freelancers and vendors, and support budget oversight and prioritisation.
• Maintain message discipline and quality control across everything the team puts out.
• Raise the bar — model strategic planning and lift the wider team's capability.
• Turn objectives into clear, measurable communications plans, and model that planning discipline for the team.
• Partner with and mentor the regional managers to move their work from execution towards strategy.
• Establish shared playbooks, templates and ways of working to improve quality, speed and consistency.
• Bring an analytical mindset — use data and insight to inform decisions and demonstrate impact to leadership.
• Build the brand — strengthen reputation, visibility and a consistent brand voice across the business.
• Develop thought-leadership and executive-visibility programmes, including bylines, speaking opportunities, profiles and awards.
• Safeguard a consistent brand voice and verbal identity across all channels and business areas.
• Build and nurture relationships with media, partners and industry communities to grow reach and credibility.
• Help protect and enhance reputation, supporting issues management and crisis communications when needed.

What you will bring

• 8+ years in PR, communications, content or brand — ideally spanning agency and in-house.
• A proven content strategist and strong writer who can set narrative and turn it into a working content engine.
• Track record of leading or anchoring major campaigns or integrated communications programmes.
• Comfortable operating as a senior individual contributor and trusted deputy — high ownership, low ego, strong judgement.
• Skilled at working cross-functionally with teams across the organisation.
• Regional or global experience across APAC; fluent English, with Mandarin or Cantonese a plus.

Why join us

• Own high-impact communications and help shape a brand at a pivotal stage of growth.
• Work directly with senior leadership and across the business.
• Be based in Hong Kong or Singapore, in a dynamic and fast-growing environment.