Senior Marketing Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

ROLE SUMMARY:
Informa Markets Asia Jewellery Exhibitions seeks a results-driven Senior Marketing and Communication Manager to lead marketing and communications for the world’s largest B2B jewellery trade fairs. You will partner with Sales, Event Management and Operations to drive audience growth, exhibitor value and revenue. A data-led digital marketer, you excel in multi-channel acquisition and new channel testing, content and SEO, short-form video, and internationally focused marketing. You bring an international mindset and cross-cultural agility, and you apply AI to scale content, targeting, media optimization, and experimentation. You will own the marketing budget and return on investment and build an end-to-end demand generation engine with clear accountability for qualified pipeline and measurable revenue.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Strategy, Planning & Growth
  Own the annual marketing strategy and plan for the Jewellery events portfolio across Hong Kong, Dubai, and international outbound markets, aligning with portfolio goals for brand impact, audience acquisition, pipeline creation, and revenue contribution.
• Digital Acquisition & Channel Expansion
  Build and optimize a high-performing digital channel portfolio across SEO/SEM, paid social, programmatic, retargeting, email and marketing automation, content syndication, partnerships, and account-based marketing, with a bias for international market acquisition.
• Audience Acquisition & Growth
  Own end-to-end visitor acquisition, accountable for registration volume and quality, CPA, and attendance conversion. Set clear KPIs and forecasts and align budget and resources.
• Content, Brand & PR
  Develop an annual editorial and content marketing plan aligned to audience insights and search engine optimization opportunities, covering thought leadership, trend reports, exhibitor stories, buyer case studies, award announcements and storytelling, sustainability program narratives, and short-form video features.
• Data, Analytics & Technology
  Partner closely with regional Data and Marketing team to build real-time dashboards and reports that track channel performance, lead quality, pipeline, and revenue impact; own measurement frameworks, attribution models, and test-and-learn roadmaps that translate insights into action.
• Team Leadership & Collaboration
  Lead, coach, and develop a sizable team (including Brand, Content & PR; Commercial Marketing; Attendee Marketing) with clear goals, performance standards, and growth plans; foster a high-ownership, results-driven culture grounded in data and experimentation.

Qualifications

Bachelor’s degree in Marketing, Communications, Event Management, or a related discipline.
15+ years of experience in Marketing Communications and Growth Marketing, ideally within B2B organizations; 8+ years leading sizable teams. Demonstrated international experience is essential. Experience in the jewellery/luxury/Fashion/Design sector is a plus. Backgrounds in advertising/public relations agencies and in start-up or scale-up environments are advantageous.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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