Senior Marketing Manager, HongKong

About Us

HeyMax is a Singapore-headquartered travel-fintech platform that turns everyday spending into smart travel rewards. Through our Max Miles currency, users earn miles effortlessly on daily transactions and businesses can tap into rewards that actually matter.

We partner with over 30 leading airlines, hotel chains, and loyalty programs globally for redemptions, and offer earning opportunities with over 1,000 merchants worldwide, giving users unmatched freedom in how they redeem their travel rewards.

Backed by Peak XV Partners, January Capital, and Monk's Hill Ventures, HeyMax has grown revenue fivefold year-on-year, surpassed 150,000 users, and is targeting one million users and two billion Max Miles issued regionally by end of 2026. We are a 2025 Asia Pacific Loyalty Awards Finalist and a member of the Singapore Fintech Association.

About The Role

We are looking for a Senior Marketing Manager to lead HeyMax's platform marketing and growth in Hong Kong. You will be responsible for shaping and executing the local go-to-market strategy, driving consumer user acquisition, and building HeyMax's brand presence in the market.

This role sits at the intersection of fintech, payments, and consumer loyalty. Our Hong Kong partner ecosystem includes Cathay, Octopus, Watsons, MoneyHero, and Visa, and we are actively expanding across financial services, insurance, and lifestyle. Your job is to take those commercial foundations and turn them into campaigns that drive real user growth, in a market where consumers are sophisticated, trust is earned slowly, and the bar for a financial product to cut through is high.

This is a high-ownership role that requires someone equally comfortable setting the strategy and executing it themselves. You will own HeyMax's marketing presence in Hong Kong end-to-end, covering consumer acquisition, financial services partner co-marketing, content, and community, and work side by side with the local BD and partnerships team to make it happen. Experience marketing fintech or financial products to Hong Kong consumers is a strong advantage; you will understand instinctively that in this category, trust and clarity are as important as reach.

Native or near-native Cantonese fluency is required for this role.

Key Responsibilities

• Marketing Strategy & GTM
• Partnership Co-Marketing
• Consumer Growth & Brand
• Cross-Functional Execution

Who You Are (Skills & Mindset)

• Fintech or Financial Services Marketer
• Market Builder
• Operator with Range
• Partnership-Minded
• Commercially Driven
• Cross-Market Collaborator

Requirements

• 8-10 years of marketing experience, with a strong preference for backgrounds in fintech, payments, banking, loyalty and rewards, or financial services in Hong Kong or APAC.
• Demonstrated experience marketing financial or fintech products to Hong Kong consumers, where building trust and credibility is as important as building awareness.
• Proven track record in both B2C growth marketing and B2B or partner co-marketing, ideally involving financial services institutions, payment networks, or loyalty programmes.
• Strong understanding of the Hong Kong market, including local consumer behaviour around financial products, digital channels, and the competitive fintech and payments landscape.
• Experience working closely with commercial and partnerships teams to build and activate co-marketing programmes.
• Comfortable with marketing analytics tools such as GA4, Mixpanel, HubSpot, or equivalent, and confident using data to make decisions.
• Native or near-native Cantonese (spoken) and Traditional Chinese (written) required.
• Strong communication skills in English to work effectively with Singapore HQ and regional teams.

What Makes HeyMax... HeyMax

• Shape the future of a growing fintech-travel startup
• Work with a high-ownership, fast-moving team
• Take your love for travel and rewards to the next level
• Flexible work and perks that actually matter (hello, Max Miles )
• We have an office gym set up