Senior Manager, Marketing, THV

How you will make an impact

Marketing Planning
Leverage multiple data sources such as market research, RWD, and VoC to accurately and timely understand market dynamics as well as customer challenges and needs at both national and regional levels.
Develop annual marketing plans by defining clear objectives, key messages, target segmentation, marketing mix, channel mix, and budget allocation.

Program Development, Execution, and Evaluation
Lead the execution of product promotion and market development programs in close and integrated collaboration with both internal and external stakeholders.
Execute nationwide marketing initiatives while closely partnering with the field organization to support field activities.
Establish KPIs (both leading and lagging indicators) and objectively evaluate program effectiveness as well as ROI.
Build strong relationships with KOLs and collaborate across various programs to effectively and efficiently deliver marketing messages to the market.

Stakeholder Management
Act as a central hub to capture, consolidate, and communicate field needs and challenges across regions and to headquarters, positioning the team as “the closest HQ partner to the field.”
Collaborate with internal and external stakeholders, including global teams, to continuously refine and enhance marketing programs.

Team Management
Supervise team members’ daily activities and their collaboration with internal and external stakeholders, while supporting their individual development and growth.

What you’ll need (Required)

• Native-level proficiency in Japanese and business-level proficiency in English, both written and verbal
• At least 5 years of marketing experience in the medical device industry, including a minimum of 3 years of experience in independently leading the development and execution of annual marketing plans
• Minimum of 3 years of sales experience within a medical device company
• At least 3 years of people management experience, managing a team of three or more direct reports
• Strong interpersonal and communication skills, with the ability to clearly articulate ideas and think logically
• Ability and mindset to effectively prioritize and manage multiple tasks in a fast-paced, dynamic environment
• Flexible and available for domestic and international travel (up to 50% at maximum)

What else we look for (Preferred)

• Experience in the cardiovascular therapeutic area
• Experience in both MR and marketing roles within the pharmaceutical industry
• Experience in leading and successfully delivering cross-functional projects
• Experience in independently leading and executing market research and data analysis

Edwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world-class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient-focused culture to deliver life-changing innovations to those who need them most.