Senior Executive - Loyalty Marketing - Corporate Office

About Langham Hospitality Group

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

Key Responsibilities:

• Strategic Management
• To support the development and enhancement of loyalty programmes in line with Group’s strategy and direction
• Execute strategies and implementation plans to drive member acquisition, engagement, retention, and growth of frequent/ higher-value members
• Assist in designing & producing reports to drive the member programme's business strategy on an ongoing basis
• Perform customer-centric analyses, including pre/post campaign evaluation, and assist to formulate appropriate CRM strategies and tactics
• Support loyalty partnership opportunities
• Member Engagement & Communications
• Support on developing tactical and lifecycle communication strategies
• Work collaboratively with database team on data use and segmentation to create personalized/ engaging communications for reaching targeted audiences effectively and strategically
• Budget management and tracking
• Campaign execution
• Support on developing processes and setting KPI’s for marketing and partnership initiatives
• Coordinate global marketing calendar to ensure alignment of messaging and marketing efforts group wide

Requirements:

• Bachelor’s degree or equivalent in Business Administration, Marketing, or related disciplines.
• 1-2 years of relevant professional experience in marketing, loyalty programme or customer relationship management; experience in hospitality industry would be an advantage
• Independent, proactive, good project management skills and attentive to details
• A committed team player & able to develop rapport with partners, colleagues, and hotel counterparts
• Able to multi-task, work under pressure and meet tight deadlines
• Takes initiative, innovative and technophile
• Deep understanding of the Chinese and Asian customer behaviour and culture
• Exceptional written and spoken English, Chinese and Mandarin is a must for frequent communications with international hotel teams and customers

For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/