Salesforce Marketing Cloud Lead

Purpose

Lead the design, development, and deployment of globally scalable marketing campaigns using Salesforce Marketing Cloud (SFMC). Serve as the go-to SFMC expert—empowering teams, shaping best practices, and driving world-class customer engagement on a global stage.

Key Responsibilities

• Global Campaign Design & Development Architect, build, and design advanced, multi-market campaigns across SFMC channels (email, SMS, push, social, etc.). Develop frameworks and templates that ensure campaign scalability and localization across regions. Integrate with other global marketing platforms as needed for seamless execution.
• Thought Leadership & SME Responsibilities Set best practices and standards for campaign design, delivery, and measurement worldwide. Stay on top of SFMC innovation, ensuring Dyson leverages the latest capabilities and industry trends.
• Team Enablement & Training Train, mentor, and guide campaign specialists and local market teams on SFMC tools, workflows, and processes. Build and maintain step-by-step guides, training material, and operational documentation to upskill teams at scale.
• Performance Measurement & Continuous Improvement Partner with Analytics to monitor, report on, and optimize global campaign performance. Use insights to fuel a cycle of testing and improvement—ensuring Dyson campaigns are always a step ahead.
• Strategic Collaboration Work with Retention Strategy, Product Owners, IT, and Analytics to deliver seamless customer journeys and unlock new SFMC capabilities. Guide data pipeline integration to empower richer targeting, personalization, and reporting.
• Operational Support Act as the first line resource for escalations, troubleshooting, and technical issues in SFMC. Raise support tickets and act as a liaison to IT/Product teams to resolve platform challenges.

Requirements

• 5–8 years of hands-on SFMC experience, including global campaign architecture, development, and execution.
• Track record of delivering large-scale, multi-region campaigns with high complexity and performance.
• Deep experience in building advanced automations, journeys, audience segmentation, and data integration within SFMC.
• Skilled at training and mentoring campaign specialists and cross-functional teams.
• Strong analytical mindset; able to turn data into actionable improvements.
• Excellent communicator, collaborator, and influencer at all organizational levels.
• Obsessive attention to detail and a relentless focus on quality.

Technical Skills

Must Have: AMPscript, SQL, HTML
Good to Have: RESTful API, MC Connector, JavaScript

#LI-CY1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.