Project Co-ordinator II (carrying the job title of ‘Brand Marketing Executive’)

Communications and Public Relations Office

Project Co-ordinator II (carrying the job title of ‘Brand Marketing Executive’)

The Communications and Public Relations Office is looking for a dynamic brand and marketing communications specialist to ensure the University’s external positioning reflects its strategic goals.

The appointee will be responsible for:

• co-ordinating and strengthening the implementation of the University’s brand and visual identity in accordance with the brand guidelines;
• serving as a brand advocate to communicate with various internal units for building the University’s brand and generating positive publicity;
• maintaining the web-based marketing portal and managing brand templates, protocols and guidelines;
• monitoring compliance and building a culture of best practice to ensure the appropriate use of the University’s brand and visual identity internally and externally;
• planning and executing branding campaigns with internal teams and external agencies;
• co-ordinating with designers and producers to produce interactive and captivating content that drives high-quality traffic;
• creating engaging and image-building content for print, digital and social media;
• making recommendations on the development of a merchandise strategy to build a portfolio of branded products that generates revenue and enhances brand loyalty among staff, students, alumni, and visitors to the CUHK community;
• performing other tasks as assigned.

Applicants should have:

• a Bachelor’s degree, preferably in Marketing, Communications, Media Production or related disciplines;
• at least 5 years’ post-qualification work experience, preferably in marketing, advertising, branding or communications;
• demonstrated success in brand management or integrated marketing communications projects;
• familiarity with major social media platforms locally, regionally and globally;
• excellent communication and writing skills in English and Chinese (including Putonghua);
• a creative, proactive, and positive work attitude, with good team spirit and a strong sense of responsibility;
• a detail-oriented mindset and the ability to work under tight deadlines;
• good organisational, presentation, and interpersonal skills.

Having an agency or corporate brand marketing background, in-depth knowledge of brand management, and a proven track record of achievement will be advantageous. Shortlisted candidates will be invited to sit for a written test in both Chinese and English.

Applicants should submit at least 3 samples of previous work on branding/ digital marketing/ social media campaigns, multimedia production or video production in the online application.

Appointment will initially be made on a 2-year contract with contract-end gratuity, renewable subject to good performance and mutual agreement.

The University only accepts and considers applications submitted online for the posts above via the CUHK career site. For more information and to apply online, please visit http://career.cuhk.edu.hk.