Product Marketing Manager, Books

Product Marketing Manager, Books

Amazon Books is seeking a Product Marketing Manager to lead outbound channel
marketing (email, push notifications, non-paid channels) for the Japan
marketplace.

This role sits at the intersection of local marketplace execution and global
product strategy. You will own Japan's outbound marketing programs while serving
as the connective tissue between the Japan marketplace and the centralized Books
Outbound PM/Engineering team in Seattle. You will centralize channel strategy
across marketplaces and ensure Japan-specific needs are reflected in the global
product roadmap from the ideation stage, not retrofitted after US launch.

Key job responsibilities

• Provide marketplace-specific marketing inputs: targeting logic, content
  strategy, copy, and cadence recommendations for JP
• Lead experiments by creating campaigns/programs and shepherding them through the
  bar-raise process
• Continuously optimize, expand, and improve outbound channel performance
• Create, monitor, and maintain programs to ensure they send as expected, are
  restarted/extended before expiry, and are classified correctly for reporting

Basic Qualifications:

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot
  tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience in online marketing channels such as social media marketing,
  display advertising, and search engine marketing

Preferred Qualifications:

• Knowledge of HTML, SQL, Excel

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