Product Marketing Manager
About FrankieOne
We help regulated businesses onboard customers, manage identity, reduce fraud and meet compliance obligations through one platform and one integration. FrankieOne connects customers to 350+ identity and fraud providers and data sources across more than 180 countries, giving them the flexibility to design, optimise and evolve their customer journeys without rebuilding their technology stack each time.
We operate across KYC, KYB, AML screening, identity verification, fraud, transaction monitoring and orchestration. Our customers range from high-growth technology companies to major financial institutions, and the market opportunity is global and substantial.
We are also becoming a genuinely AI-enabled organisation. AI is changing how we research markets, create content, equip sales teams, analyse customers, test messaging and execute go-to-market programs. We are not looking for someone who simply uses AI tools occasionally. We want someone who can redesign product marketing workflows around the latest capabilities and materially increase the quality, speed and leverage of the function.
The role
As FrankieOne's Product Marketing Manager, you will own how our platform and products are positioned, messaged and taken to market. You will create a common language that aligns Product, Sales, Customer Success and Marketing, then translate that language into launches, campaigns, sales enablement and a website that clearly explains what FrankieOne does, who it is for and why it is different.
This is a highly visible and pivotal role. You will work closely with senior leaders, product managers, sales teams and customers. You will need to understand the platform deeply, form a clear point of view and be willing to simplify complexity without losing substance.
This is not a maintenance role. It is a category-defining opportunity to build FrankieOne's product marketing capability, shape how the market understands us and create the commercial narrative for our next stage of global growth.
What you will own
- Positioning, messaging and category narrative
- Go-to-market and product launches
- Sales and customer enablement
- Website and digital product experience
- Market, buyer and competitive intelligence
- AI-enabled product marketing
What success looks like
- FrankieOne has a clear, distinctive and consistently used market narrative.
- Sales can explain our value simply, credibly and differently across industries and buyer groups.
- Product launches are disciplined, commercially focused and measurably effective.
- The website becomes a high-performing product that converts complex capability into clear customer value.
- Customer and market insight is systematically fed into Product, Sales and Marketing decisions.
- AI-enabled workflows materially improve the quality, speed and leverage of product marketing.
In a previous life, you have:
- At least five years of product marketing experience in B2B SaaS, ideally within fintech, regtech, identity, fraud, compliance, payments or another complex regulated category.
- A strong track record developing positioning, messaging, category narratives and go-to-market strategies for technical products.
- Experience marketing a platform or multi-product suite to multiple buyer groups, verticals or geographies.
- The ability to understand technical products deeply and translate them into simple, commercially compelling customer value.
- Evidence of building sales enablement that commercial teams actively use and trust.
- Strong writing and editorial judgement. You can produce both a sharp executive narrative and a clear product page.
- Confidence working cross-functionally with Product, Sales, Customer Success and senior leadership.
- Hands-on experience with website content, information architecture and conversion-focused digital journeys.
- Fluency with modern AI tools and clear examples of using them to redesign workflows or materially improve outcomes.
- A builder mindset, strong commercial judgement and comfort operating in a fast-moving environment where not everything is already defined.
