Performance Marketing Consultant Tokyo/Osaka (LinkShare Japan)(A&M)

Job Description:

Business Overview
Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis. Marketing-related businesses include "Rakuten Marketing / LinkShare," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses. This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

Department Overview - This position is part of the "Rakuten Marketing Japan Department / Linkshare Japan Business," which is the marketing specialized organization within the Ad & Media Company. - We advocate "Performance Based Marketing For All Channels" and strive to provide multi-faceted solutions to the diverse business challenges faced by our clients, while continuously seeking to resolve them. - Since our inception with affiliate advertising, we have grown to become a leading company in the Performance Marketing domain. We engage in marketing support through partnerships with global AI companies and by leveraging Rakuten's marketing assets (such as Rakuten data and Rakuten media). - We directly collaborate with Rakuten Group, one of Japan's leading advertisers, as well as major E-commerce and FinTech companies. Our role involves proposing and operating performance advertising strategies that contribute to enhancing marketing ROI and driving sales growth for these partners.

Position: Why We Hire

The Rakuten Marketing Japan Department is one of the core entities within the Rakuten Group, boasting over 20 years of history as a specialized internet advertising business in the digital marketing domain. This makes us a rare and valuable asset among the more than 70 services offered by the Rakuten Group. - All employees are primarily affiliated with Rakuten Group, Inc., and are committed to the overall growth of the Group. We are actively working to establish the rapidly expanding advertising-related business as the fourth pillar of Rakuten's entire business portfolio. - With the full-scale progression of cookie regulations, we are seeking professionals to achieve further business growth through full-funnel solutions. These solutions leverage our first-party data (Rakuten ID data), which is based on factual information such as Japan's largest-scale purchase and credit card payment data, rather than assumptions. Additionally, we utilize cutting-edge and unique global solutions that we exclusively handle in Japan, and our proprietary media network. - Develop innovative digital marketing strategies based on a deep understanding of the market and customers, maximizing the use of Rakuten Group assets. - Actively incorporate AI and the latest ad technologies to plan and execute effective measures. - Conduct data-driven decision-making and perform advertising operations and consulting to maximize ad performance.

Position Details

This position primarily involves providing performance-based advertising services to clients, leveraging inventory from platforms such as Google, Yahoo, META, LINE, X, and within the Rakuten Group. We utilize Rakuten data and world-leading AI optimization tools to resolve client challenges.

Specific Responsibilities for this Position

• Developing web marketing strategies using performance-based advertising.
• Managing advertising campaigns primarily on platforms such as Google, META, Yahoo, and Microsoft.
• Managing advertising campaigns leveraging Rakuten data.

Work Environment Related to this Position

Our clients include large-scale e-commerce companies within Japan's top 50, major FinTech companies, and various services within the Rakuten Group, which is one of Japan's largest advertisers. - When working with Rakuten Group businesses as clients, you will act as a member of the business-side marketing team, not merely as an agency. This allows for upstream numerical analysis and strategy formulation. - We can offer unique proposals and measures utilizing Rakuten's proprietary group assets, such as ad delivery and analysis based on Rakuten data, which other agencies cannot provide. - Each campaign consultant manages an average of 6-8 clients, and teams are formed for each project. - Typically, one client is handled by a team consisting of two sales representatives and one campaign consultant.

Mandatory Qualifications:

• Experience in the digital marketing domain (1+ years).
• Basic knowledge of Excel, major media ad platforms, and related tools.

Desired Qualifications:

• Google Ads Certification / Yahoo! Ads Certification
• Experience in digital advertising operations
• Experience at an internet advertising agency
• Business English proficiency and experience collaborating with international companies

Ideal Candidate Profile

• Possesses excellent communication skills and can collaborate effectively with internal and external partners to execute tasks.
• Is committed to achieving targets and goals.
• Has a strong sense of numerical analysis and can effectively manage KPIs.
• Can adapt flexibly to changes in the environment.
• Possesses strong problem-solving abilities.
• Is proactive, demonstrates a sense of urgency, and takes initiative.
• Works with a strong awareness of productivity.
• Possesses strong logical thinking skills.

Others Information:

Additional information on Location FutakoTamagawa Rise Office 2-21-1 Tamagawa, Setagaya-ku, Tokyo *For those working in Osaka Sumitomo Nakanoshima Building 8F, 3-2-18 Nakanoshima, Kita-ku, Osaka-shi, Osaka

Additional information on Secondment The position is a permanent employee of Rakuten Group, Inc. The position will be with Rakuten Group, Inc. but will be transferred to LinkShare Japan, Inc. after joining Rakuten Group, Inc. Salary, benefits, evaluation system, etc. are the same as Rakuten Group, Inc.

Additional information on English Qualification English Requirement: Yes *TOEIC, TOEFL, IELTS, etc. *Details will be provided if you proceed to the selection process.

#business #marketing #PR #commerce #DigitalMarketing #LinkShare

Languages: Japanese (Overall - 4 - Fluent)

In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world.

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*Please read the Application Requirements(EN) / 募集要項(JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation.