Marketing Manager Personal Lending

Marketing Manager - Personal Lending

Locations :Eveleigh, NSW - 1 Locomotive Street
Time type: Full time
Duration: We are hiring for two opportunities within the team: 1 x Permanent position 1 x 12-month Fixed-Term Contract

Do work that matters
We have a fantastic opportunity to join a fast-paced marketing team with a culture built on energy, pace, commitment, and curiosity. Want to work in an environment with a strong foundation built on digital, data and innovative tools? Are you an Acquisition marketer who has experience in delivering effective, customer-centric campaigns? Are you passionate about helping customers understand their credit lending options to support their everyday life as well as support their aspirational goals?

See yourself in our team

Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank. Our wider team directly supports the Product Domains in the Retail Bank to deliver both the marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Media, and Customer Insights and Research.

The Marketing Manager, Personal Lending sits in the Consumer Marketing team, and you will report directly to the Senior Marketing Manager, Personal Lending for the Consumer Finance portfolio. Your direct team supports the Personal Lending crew – dealing with the end-to-end marketing and communications across ATL and BTL channels to ensure we acquire and engage Personal Lending customers.

On any given day, you will:

• Translate business objectives into marketing communications strategies and campaigns that are driven by data and insights.
• Develop and project manage campaigns that deliver business objectives, raise consideration, drive product cross sell and/or improve customer NPS and retain customers.
• Influence core partners (across product, customer data & analytics, and digital) via membership in cross functional agile teams, to develop and deliver go-to-market plans and customer communications strategies to meet business and customer objectives.
• Drive the management, execution, delivery and post campaign reporting for BAU and large scale go-to-market marketing initiatives including briefing, campaign execution, delivery and PIR.
• Ensure all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience.
• Build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement.
• Manage expenditures to agreed budget and demonstrate budget governance.
• Uphold brand voice and messaging consistency across all customer and communication channels.
• Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.

We’d love to hear from people who have:

• Experience with end-to-end, integrated campaign delivery across ATL and BTL channels with accountability across strategy, production and execution.
• Strong background in Acquisition/ Performance Marketing is highly advantageous.
• Previous Marketing experience in Financial Services or Personal Loans is a plus.
• A forward-thinker who takes ownership, can manage multiple projects independently and approaches challenges with a proactive, can-do mindset.
• Commercial acumen and ability to track, optimize and demonstrate ROI/ROMI from campaign metrics.
• Be able to identify the most appropriate analytical and research frameworks to turn data into actionable insights.
• Ability to build strong relationships with both internal and external stakeholders to create positive outcomes through strong verbal and written communication skills.
• Creative thinker with a problem-solving and growth mindset, passionate about delivering impactful and differentiated marketing.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career. We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 20/07/2026
Whether you’re passionate about customer service, driven by data, or called by creativity, a career with CommBank is for you. Our people bring their diverse backgrounds and unique perspectives to build a respectful, inclusive and flexible workplace. One where we’re driven by our values, and supported to share ideas, initiatives, and energy. One where making a positive impact for customers, communities and each other is part of our every day. Here, you’ll thrive. You’ll be supported when faced with challenges, and empowered to tackle new opportunities. We really love working here, and we think you will too.