Marketing Manager Cards In Life

Marketing Manager - Credit Card In-Life

Do work that matters
We have a fantastic opportunity to join a fast-paced marketing team with a culture built on energy, pace, commitment, and curiosity. Want to work in an environment with a strong foundation built on digital, data and innovative tools?
Are you a customer communications marketer with experience delivering effective, customer-centric lifecycle campaigns for existing customers? See yourself in our team
Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CommBank. Our wider team directly supports the Product Domains in the Retail Bank to deliver both the marketing and product priorities. We partner closely with other CommBank Marketing CoEs including Brand & Creative, Media, and Customer Insights and Research.
The Marketing Manager, Credit Card In-Life sits in the Consumer Marketing team, reporting directly to the Senior Marketing Manager, Credit Cards for the Consumer Finance portfolio. Your direct team supports the Credit Cards crew – delivering end-to-end marketing and customer communications across owned, direct and digital channels to engage, support and retain existing Credit Card customers across their lifecycle.

On any given day, you will:

• Translate business objectives, customer insights and lifecycle opportunities into clear marketing communications strategies and customer engagement plans.
• Develop and project manage customer communications that support onboarding, usage, engagement, retention, product changes and benefit education for existing Credit Card customers.
• Deliver direct-to-customer communications across channels such as email, CommBank app, NetBank, website and other owned digital placements, ensuring messages are timely, relevant and customer-centric.
• Influence core partners across product, digital, customer data and analytics, and compliance teams to develop compliant, effective and well-governed communications.
• Drive the management, execution, delivery and post-campaign reporting for BAU lifecycle activity and large-scale customer communications, including briefing, approvals, campaign delivery and PIR.
• Ensure all communications support and promote the CommBank brand and reputation, enhance customer experience, and help customers understand the value of their credit card.
• Build robust analysis and reporting of delivered activity to demonstrate marketing contribution, track performance against customer and business objectives, and identify opportunities for continuous improvement.
• Manage expenditure to agreed budget and demonstrate strong budget governance.
• Uphold brand voice, messaging consistency and communication standards across all customer channels.
• Adhere to the Code of Conduct. The Code of Conduct sets the standards of behaviour, actions, and decisions we expect from our people.

We’d love to hear from people who have:

• Experience delivering end-to-end customer communications or lifecycle marketing campaigns across owned, direct and digital channels, with accountability across strategy, production, approvals and execution.
• Strong background in customer engagement, retention, portfolio communications or one-to-one marketing is highly advantageous.
• Previous marketing experience in Financial Services, Credit Cards or another highly regulated environment is a plus.
• Confidence working with complex stakeholder groups, including product, digital, data, legal, compliance and risk teams, to deliver communications that are clear, compliant and customer-focused.
• A forward-thinker who takes ownership, can manage multiple projects independently and approaches challenges with a proactive, can-do mindset.
• Commercial acumen and ability to track, optimise and demonstrate the impact of communications using campaign, customer and business performance metrics.
• Ability to identify the most appropriate analytical and research frameworks to turn customer data, behavioural signals and performance results into actionable insights.
• Strong verbal and written communication skills, with the ability to translate complex information into simple, customer-friendly messaging.
• Creative thinker with a growth mindset, passionate about delivering impactful communications that improve customer understanding, engagement and value perception.

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career. We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 20/07/2026
Whether you’re passionate about customer service, driven by data, or called by creativity, a career with CommBank is for you. Our people bring their diverse backgrounds and unique perspectives to build a respectful, inclusive and flexible workplace. One where we’re driven by our values, and supported to share ideas, initiatives, and energy. One where making a positive impact for customers, communities and each other is part of our every day. Here, you’ll thrive. You’ll be supported when faced with challenges, and empowered to tackle new opportunities. We really love working here, and we think you will too.