Marketing Manager

About Us

Kanopi is a data-driven insurtech that pushes the boundaries of how insurance is delivered. Some of the world's largest insurers come to us for reliable, flexible technology to create cover that protects and adapts to customers' changing needs.

Do you want to:

• Join a team that has a meaningful impact on how insurance reaches people?
• Own a Marketing function in a category-defining insurtech startup at a pivotal moment in its growth?
• Work at the frontier of AI-powered marketing, in a category that's reshaping financial services?

Then you should keep reading!

The role

The Marketing Manager plays a central role in driving Kanopi's growth by building and running a full-stack marketing function across brand, content, demand generation, and revenue operations. This is a hands-on, strategic role: you will own the marketing engine end-to-end, from campaign ideation and content production through to CRM administration, AI-powered automation, and event execution.

You will develop and execute marketing strategies targeting two distinct ICPs: Insurers (carriers, MGAs, brokers) and Distribution Partners (digital platforms, fintechs, marketplaces). You will be accountable for MQL generation, pipeline contribution, and brand visibility across both audiences, and will report directly to the CEO.

We're looking for a commercially minded marketer who combines strategic thinking with genuine execution capability. You are comfortable operating as a one-person or small-team function, building repeatable systems, and using AI tools as a core part of how you work.

Responsibilities

• Content strategy and multi-channel execution
• Marketing operations, CRM, and pipeline management
• Analytics and reporting
• Product marketing and sales enablement
• Brand, PR, and external relations
• Event strategy and execution
• AI tooling and automation
• Team and budget

What We're Looking For

Experience
3-5+ years in B2B marketing, ideally in SaaS, fintech, or insurtech. Experience marketing to enterprise buyers in financial services or insurance is strongly preferred. Demonstrated experience running ABM programmes with pipeline attribution. Proven track record producing multi-channel content (LinkedIn, email, events, long-form) in a one-person or small-team marketing function. Hands-on HubSpot experience including workflow automation, contact management, and marketing email execution. HubSpot certification is a plus. Experience managing or producing a podcast or video content series is a strong differentiator. Experience with PR and media relations (press releases, journalist outreach, trade media pitching) is preferred. Understanding of SEO fundamentals and willingness to learn AEO/GEO as the search landscape shifts toward AI-generated answers.

Skills
Strong copywriting ability with the range to write for an executive leadership audience. You must be able to write commercially grounded, jargon-averse content. Strategic thinking combined with hands-on execution. You will develop the strategy and then do the work yourself. Proficiency with marketing analytics: GA4, LinkedIn analytics, HubSpot reporting, and the ability to compile cross-channel performance reports with actionable recommendations. Comfort with AI tools for content production and workflow automation. You do not need to be a developer, but you should be able to use AI assistants effectively, build simple automations, and think in terms of scalable systems. Event management capability: the ability to plan, promote, and execute both virtual and in-person events end-to-end. Awareness of SEO, AEO, and GEO as they apply to B2B content strategy. Understanding how AI platforms source and cite content is increasingly important. Self-directed and proactive. This is not a role where you wait for a brief. You identify the opportunity, propose the approach, and execute.

Attitude
A self-starter you don't wait to be told what to do next. Highly motivated by commercial outcomes and proud of the pipeline you build. Comfortable with ambiguity and change: we're a startup and things evolve quickly. A strong work ethic and the resilience to push through long sales cycles and navigate objections. Collaborative: you work well within a small, tight-knit team and share learnings openly.

Why Join Us?

Report directly to the CEO and have real influence over Kanopi's growth trajectory. Own a marketing function and continue to build its capability as we scale. Be part of a very exciting moment for the industry insurtech/fintech industries. Truly flexible workplace focused on outcomes, not hours. Professional development support: time and budget to take courses, attend events, and grow.

Benefits

Things you might want to know about us:
We offer a warm and collaborative work culture with big-time vision. Our aim is to create an environment in which everyone is included in decisions and opportunities, regardless of your role, age, or how long you've been with the company. Everyone's opinion is welcome, and we're firm believers in discussions and radical candor. We trust our people. This means we focus on outcomes and provide a truly flexible workplace. So if you need some time to go to the gym during quiet times, want to break up your day to look after your kids, or feel like going for a walk around that 3pm slump, it’s all fine. We have team members around the globe, so you may need to attend an early morning or early evening meeting occasionally. You will work alongside an experienced team who will challenge you every day (and expect you to challenge them back). We’re big fans of learning new things, which is why we give you the support and professional development to help you achieve your career goals, learn and grow. We offer time and support to take courses, read books, or attend events, and we have a career development framework in place. We value flexible work and healthy boundaries. That’s why we support the right to disconnect. While some after-hours availability may occasionally be required to connect with out teams in different time zones, we aim to keep this to a minimum to prioritise balance.

Our Values

At Kanopi, we live by our values every day:
Human: We treat people like people - with empathy, curiosity, and respect - whether they’re teammates, customers, partners, or end users.
Dependable: We make sure you can always count on us, and we rely on you to do the same.
Intentional: We act with purpose - making thoughtful decisions that stay true to our mission and lead to meaningful outcomes.
Driven: We care deeply about what we do - always pushing ourselves to grow, improve, and reach ambitious goals.
Impactful: We create positive change through everything we do - from the big picture to the small things that matter.

Interested in joining us? We'd love to hear from you.