Marketing Lead - Boomtown

Boomtown is a collaboration between major Australian media companies—Southern Cross Austereo, WIN, Seven, ARN, Australian Community Media, Imparja, and News Corp Australia. 

Boomtown represents the 9.8m people living in regional Australia. One of the largest and fastest growing markets for brands and advertisers to tap into. But despite more than one third of Australians living in regional Australia, only 17% of national media budgets are invested there. 

Launched in April 2019, Boomtowns goal and purpose is to demystify and demonstrate how regional advertising can deliver significant audience and brand growth.

Boomtown highlights the benefits of advertising in regional Australia through initiatives including its high-rating education program, the Boomtown Hub planning tool, trade advertising, sponsorships, events, independent research, and ‘always-on’ PR and social media efforts.

What’s on offer for you?

• This Permanent position will sit in the Southern Cross Austereo office in either Sydney or Melbourne
• Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events – PLUS much more!
• Industry leading and gender neutral Paid Parental Leave Policy which offers 20 weeks paid parental leave for a primary carer.
• Award-winning, highly supportive and creative culture that enables you to be your best unique self!
• Flexible & hybrid working environment (we offer a range of flexible working options to help our people balance work and home life).
• Attractive salary package and opportunities for growth & progression – we love to promote internally across our 65 offices!

About the role:

The Boomtown Marketing Lead role will lead the Boomtown media collective and all Boomtown initiatives end-to-end.   This includes developing a unique marketing and content strategy that achieves a high level of awareness and appeal amongst targeted ‘business to business’ trade marketing communities.

This role will positively influence brand and industry perceptions, increase brand consideration and incrementally drive revenue for the collective’s media owners in regional Australia.

What you’ll be doing:

• Develop and execute an innovative multi-platform trade marketing strategy to increase awareness of Boomtown’s brand, advertising opportunities, and sales strategies, ensuring alignment with its goals.
• Manage the fiscal year strategy within budget and deadlines, identifying opportunities to boost regional media revenue, and oversee the financial P&L, ensuring timely invoice processing with finance team support.
• Evolve the Boomtown Brand Strategy, creating brand campaigns and sales collateral that resonate with metro agencies and clients, and keep the brand relevant through long-term and tactical campaigns.
• Oversee the creation of Boomtown assets by managing agencies and suppliers, including graphic designers, merchandise suppliers, and content creators, ensuring high-quality output.
• Lead PR, social media, event, sponsorship, and EDM strategies to increase brand awareness and engagement, while building relationships with media buyers, planners, and stakeholders to strengthen Boomtown’s position in the market.

Experience we’re looking for:

• Tertiary qualifications or extensive experience (5+ years) in strategic marketing, stakeholder management, and campaign development, with a proven track record in building strong relationships.
• Strong communication, persuasive presentation, and public speaking skills, with the ability to innovate and effectively convey ideas.
• Experience managing a Marketing Executive and senior internal stakeholders, while demonstrating knowledge of the Australian media landscape and staying current with industry trends.

Interested? Apply now by submitting your resume via our Careers Page. Even if you don't tick every single box on this ad, we still want to hear from you!