Intern, Brand Management & Digital Marketing (lyf)

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As of 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

You’ll be jumping into the worlds of brand and digital marketing, helping us turn big ideas into clear, actionable tools our properties can actually use. Your mission (and yes, you’ll want to accept it):

• Translate our brand guidelines into easy, usable playbooks for clusters and properties
• Work with our social agency to shape scroll-stopping content
• Dream up a plug-and-play event series that any lyf property can run easily and consistently

Learnings for lyf
You’ll get the inside scoop on how a global lifestyle brand actually works — from strategy to design to a real moment that guests remember for lyf. You’ll also collaborate with different functions including Brand, HR, Operations and Business Development to support the brand’s 2030 ambition. Expect to:

• Decode brand strategy and turn it into simple, usable tools that make a real impact
• Explore what makes digital content hit, not miss
• Attend brainstorms that feel a bit like creative chaos (in a good way)
• See how different teams come together to shape the lyf experience

Job Responsibilities - lyf skills:

• Brand
  Understanding how a lifestyle brand maintains consistency across regions
  Converting guidelines into practical, user-friendly playbooks
  Shaping brand voice and signature experiences
• Digital Marketing
  Content curation and idea development
  Understanding social media workflows and agency management
  Reviewing, refining, and evaluating digital campaigns
• Project Ownership
  Concept development for a multi-property event series
  Structuring ideas into toolkits and implementation guides
  Presenting concepts clearly to internal stakeholders
• Support ad hoc projects across the lyf team

Job Requirements:

Currently pursuing a degree in Real Estate, Business, Marketing or Social Sciences. Proficient with Microsoft Word, PowerPoint and Excel. Analytical, self-starter and independent individual that is able to multi-task and deliver work on time and accurately. Possess excellent writing skills and a team player.

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality. Only shortlisted candidates will be notified. At CapitaLand Investment, we believe the success of our talent strategy goes beyond just recruiting the right talent. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.

About CapitaLand Investment Limited

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit. CLI aims to scale its fund management, lodging management and commercial management businesses globally and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand Group’s development arm. CLI is committed to growing in a responsible manner, delivering long-term economic value and contributing to the environment and social well-being of its communities.