Intern, Brand Management & Digital Marketing (lyf)
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 270 cities in over 45 countries.
Job Description
You’ll be jumping into the worlds of brand and digital marketing, helping us turn big ideas into clear, actionable tools our properties can actually use. Your mission (and yes, you’ll want to accept it):
- Translate our brand guidelines into easy, usable playbooks for clusters and properties
- Work with our social agency to shape scroll-stopping content
- Dream up a plug-and-play event series that any lyf property can run easily and consistently
Learnings for lyf You’ll get the inside scoop on how a global lifestyle brand actually works — from strategy to design to a real moment that guests remember for lyf. You’ll also collaborate with different functions including Brand, HR, Operations and Business Development to support the brand’s 2030 ambition. Expect to:
- Decode brand strategy and turn it into simple, usable tools that make a real impact
- Explore what makes digital content hit, not miss
- Attend brainstorms that feel a bit like creative chaos (in a good way)
- See how different teams come together to shape the lyf experience
Job Responsibilities - lyf skills:
- Brand Understanding how a lifestyle brand maintains consistency across regions
- Converting guidelines into practical, user-friendly playbooks
- Shaping brand voice and signature experiences
- Digital Marketing Content curation and idea development
- Understanding social media workflows and agency management
- Reviewing, refining, and evaluating digital campaigns
- Project Ownership Concept development for a multi-property event series
- Structuring ideas into toolkits and implementation guides
- Presenting concepts clearly to internal stakeholders
- Support ad hoc projects across the lyf team
Job Requirements:
Currently pursuing a degree in Real Estate, Business, Marketing or Social Sciences. Proficient with Microsoft Word, PowerPoint and Excel. Analytical, self-starter and independent individual that is able to multi-task and deliver work on time and accurately. Possess excellent writing skills and a team player.
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality. Only shortlisted candidates will be notified. At CapitaLand, we believe the success of our talent strategy goes beyond just recruiting the right talent. We strive to help our people grow, recognise their talents and hard work, rewarding them for their efforts and achievements.
About CapitaLand Group
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real asset management and real estate development, spanning across 270 cities in 45 countries. Within its ecosystem, CapitaLand has developed an integrated suite of real asset management, real estate development, and operating capabilities that supports its businesses in building core competencies across the value chain. With this full range of capabilities, CapitaLand can optimise the strategies of its listed real estate investment management business CapitaLand Investment, and its privately held property development arm CapitaLand Development; to drive competitive advantage for its businesses. CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.
