Head of Performance Marketing - IM8

Head of Performance Marketing - IM8

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.
IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.

The Head of Performance Marketing will lead IM8's global paid acquisition engine end-to-end — from channel strategy and execution through to creative team leadership, measurement, and commercial accountability.
This is a hands-on, senior role for someone who lives at the intersection of data, creative, and commerce — and who is energised by building category-defining DTC brands from the ground up.

You will own the strategy and execution of every paid channel that brings new customers to IM8 worldwide — Meta, Google, TikTok, AppLovin, YouTube, programmatic, affiliate, and emerging platforms. Just as importantly, you will work shoulder-to-shoulder with our creative team — directing strategists and editors to produce the volume, variety, and quality of performance creative that fuels the channels.

KEY RESPONSIBILITIES

• Global Channel Ownership
  • Own day-to-day strategy and execution across IM8's global performance channels: Meta, Google, TikTok, AppLovin, YouTube, programmatic, affiliate, and influencer-led paid
  • Hit and exceed targets on CAC, ROAS, payback, and new customer growth — deploying the media budget set by leadership
  • Define the testing agenda: new channels, audiences, offers, landing pages, and creative formats — with a clear hypothesis-driven framework
• Creative Team Leadership
  • Lead and manage a performance creative team — including strategists and editors — setting the brief, the bar, and the cadence
  • Build a high-velocity creative pipeline that delivers the volume and variety of ads needed to feed paid channels at scale, while staying true to the IM8 brand
  • Run a tight feedback loop between channel data and creative output: brief based on what's winning, kill what isn't, and turn creative learnings into a compounding advantage
  • Partner with brand and ecommerce on landing pages, funnel design, and offer optimisation
• Data, Measurement & Attribution
  • Drive attribution, incrementality testing, and media mix modelling; work with data and analytics to build a clear view of blended CAC, ROAS, payback, and LTV
  • Deliver weekly performance reporting, channel diagnostics, and executive-ready insight
  • Ensure tracking, pixels, server-side events, and consent frameworks are best-in-class and privacy-compliant
• Agency & Cross-functional Collaboration
  • Manage agency and vendor relationships — holding partners to a high bar on strategy, execution, and accountability
  • Collaborate closely with brand, retention/CRM, ecommerce, and finance to align growth ambition with operational reality

REQUIRED EXPERIENCE & SKILLS

• Demonstrable track record of scaling paid acquisition profitably at meaningful media spend levels, ideally at a high-growth DTC, consumer health, beauty, or premium lifestyle brand
• Deep, hands-on expertise across Meta and Google; strong working knowledge of TikTok, AppLovin, programmatic, affiliate, and emerging channels
• Proven experience managing a creative team — including strategists and editors — to deliver a high-volume, high-quality pipeline of performance creative
• Fluency in performance creative: you know what works, why it works, and how to brief it
• Strong commercial and analytical instincts: comfortable with attribution debates, MMM outputs, cohort analysis, and unit economics
• A builder's mindset — comfortable with ambiguity, fast decision-making, and shaping the playbook rather than inheriting one
• Excellent communicator who can move fluidly between a creative review, a finance forecast, and an exec readout
• Based in or willing to relocate to Hong Kong; eligible to work in HK

PREFERRED EXPERIENCE

• Background in health, wellness, supplements, or regulated consumer categories
• Experience launching or scaling a DTC brand in a new market
• Exposure to retail / omnichannel growth, in addition to DTC

You Must Be AI-Native
Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.

Beat Claude Challenge
Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.

Want to stand out? Head to our GitHub repo and submit your Beat Claude challenge: https://github.com/Prenetics/beat-claude